Business Commons^™

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

Methodology For Evaluating Statistical Equivalence In Face Recognition Using Live Subjects With Dissimilar Skin Tones, Rigoberto Chinchilla

Rigoberto Chinchilla

The general purpose of this study is to propose a methodology that can be employed in the application of facial recognition systems (FRS) to determine if a statistically significant difference exists in a facial recognition system’s ability to match two dissimilar skin tone populations to their enrolled images. A particular objective is to test the face recognition system’s ability to recognize dark or light skin tone subjects. In addition to the direct comparison of results from two different populations, this study uses a Box Behnken Design to examine four factors commonly effecting facial recognition systems. Four factors were tested, the …

Methodology For Evaluating Statistical Equivalence In Face Recognition Using Live Subjects With Dissimilar Skin Tones, Rigoberto Chinchilla

Faculty Research & Creative Activity

The general purpose of this study is to propose a methodology that can be employed in the application of facial recognition systems (FRS) to determine if a statistically significant difference exists in a facial recognition system’s ability to match two dissimilar skin tone populations to their enrolled images. A particular objective is to test the face recognition system’s ability to recognize dark or light skin tone subjects. In addition to the direct comparison of results from two different populations, this study uses a Box Behnken Design to examine four factors commonly effecting facial recognition systems. Four factors were tested, the …

Methodology For Evaluating Statistical Equivalence In Face Recognition Using Live Subjects With Dissimilar Skin Tones, Rigoberto Chinchilla

Faculty Research & Creative Activity

The general purpose of this study is to propose a methodology that can be employed in the application of facial recognition systems (FRS) to determine if a statistically significant difference exists in a facial recognition system’s ability to match two dissimilar skin tone populations to their enrolled images. A particular objective is to test the face recognition system’s ability to recognize dark or light skin tone subjects. In addition to the direct comparison of results from two different populations, this study uses a Box Behnken Design to examine four factors commonly effecting facial recognition systems. Four factors were tested, the …

Cracking The Case, Singapore Management University

Perspectives@SMU

Can you build a convincing business case within 24 hours? A bunch of undergraduates did. Twenty-four teams took part in this year’s APEX Business-IT Global Case Challenge, the fifth edition of an annual student-run competition started by undergraduates at Singapore Management University’s School of Information Systems.

Social Media Impact On Virtual Shopping, Tarah Soltis

Senior Honors Theses and Projects

The following senior honors thesis project was developed to look at the connections between the topics of social media and virtual shopping. The domains of technology and e-commerce have created a fast-paced and fluctuating retail environment. Both social media and virtual shopping are increasing in popularity and use across the country and are influential in how consumers shop virtually and in real time. The research on social media and virtual shopping informs how the topics impact one another and the larger retail market. Research that looks at the connection between social media and virtual shopping can help companies prepare to …

Competition In Information Technologies: Standards-Essential Patents, Non-Practicing Entities And Frand Bidding, Herbert J. Hovenkamp

All Faculty Scholarship

Standard Setting is omnipresent in networked information technologies. Virtually every cellular phone, computer, digital camera or similar device contains technologies governed by a collaboratively developed standard. If these technologies are to perform competitively, the processes by which standards are developed and implemented must be competitive. In this case attaining competitive results requires a mixture of antitrust and non-antitrust legal tools.

FRAND refers to a firm’s ex ante commitment to make its technology available at a “fair, reasonable and nondiscriminatory royalty.” The FRAND commitment results from bidding to have one’s own technology selected as a standard. Typically the FRAND commitment is …

Gendered Narratives Of Innovation Through Competition: Lessons From Science And Technology Studies, Scout Calvert

UNL Libraries: Faculty Publications

Library and information science is a technologically intensive profession with a high percentage of women, unlike computer science and other male-dominated fields. On the occasion of the 2011 Association for Library and Information Science Education (ALISE) conference, this essay analyzes the theme “Competitiveness and Innovation” through a review of social psychology and science and technology studies literature. Both theme concepts have ramifications for library and information science (LIS) education. Librarianship and teaching are both professions that resist commodification because they rely on embodied labor and personal interaction. Competition, as a management or learning style, may not promote meaningful innovation in …