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Technology and Innovation

2013

Series

Marshall University

Articles 1 - 1 of 1

Full-Text Articles in Business

Effects Of Prior Use, Intention, And Habit On It Continuance Across Sporadic Use And Frequent Use Conditions, E. Vance Wilson, Nancy K. Lankton Jan 2013

Effects Of Prior Use, Intention, And Habit On It Continuance Across Sporadic Use And Frequent Use Conditions, E. Vance Wilson, Nancy K. Lankton

Accounting Faculty Research

This article is motivated by the desire to integrate and expand two literature streams, one that models effects of prior information technology (IT) use and habit strength on continued IT use and another that studies how to apply such models to IT that are used in a characteristically sporadic manner. We find that joint predictions of continuance intention, prior IT use, and habit strength within our research model are superior to subsets of the model across the extended range of usage frequency we studied. However, subsets of the model can also provide reasonable predictions where all measures are not available.