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Full-Text Articles in Business
The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis
The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis
Honors Theses and Capstones
Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests. Observing the different strategies incorporated by luxury and midscale hotels, the paper provides explanations on how these two segments differ in utilizing Twitter. Through direct interviews with US luxury and midscale hotels and analyzing individual Twitter feeds, it was found that luxury hotels and their target market are much more active on Twitter than the midscale hotel segment. Implications suggest that although …
Safe Harbor For The Innocent Infringer In The Digital Age, Tonya M. Evans
Safe Harbor For The Innocent Infringer In The Digital Age, Tonya M. Evans
Law Faculty Scholarship
The primary goal of this Article is three-fold: (1) to explore the role of the innocent infringer archetype historically and in the digital age; (2) to highlight the tension between customary and generally accepted online uses and copyright law that compromise efficient use of technology and progress of the digital technologies, the Internet, and society at large; and (3) to offer a legislative fix in the form of safe harbor for direct innocent infringers. Such an exemption seems not only more efficient but also more just in the online environment where unwitting infringement for the average copyright consumer is far …