Business Commons^™

First New Building Taking Shape At Innovation Campus, Kevin Abourezk

Nebraska Innovation Campus Materials

The first new building at Nebraska Innovation Campus is taking shape. Construction workers have completed much of the shell for the Companion Building, a three-story building just north of and adjacent to the former 4-H Building on what used to be State Fair Park. They’ve also nearly finished renovating the 4-H Building, which will include a conference center and office and research space. Renovation of the former Industrial Arts building continues at the south edge of the campus,with exterior brick walls propped up by braces and virtually nothing left inside. The university has yet to start work on a fourth …

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

City, Unl Partner On Nebraska Innovation Campus Renewable Energy System

Nebraska Innovation Campus Materials

Lincoln Mayor Chris Beutler and University of Nebraska-Lincoln Chancellor Harvey Perlman announced Friday a joint project to use reclaimed, non-drinkable water from the city’s Theresa Street Wastewater treatment plant to heat and cool facilities at Nebraska Innovation Campus. UNL’s investment of $12 million in the Central Renewable Energy System, or CRES, has been approved by the University of Nebraska Board of Regents and will be introduced to the Lincoln City Council on Sept. 30. The reclaimed water from the city’s Theresa Street Wastewater Treatment Plant will be diverted to a heat exchange facility located on Nebraska Innovation Campus. The reclaimed …

The Cio: Defining A Career For The Future, Mark Askren

Information Technology Services: Publications

Those of us who are IT professionals in higher education spend a lot of our time focused on the “new normal” of accelerating demand, flat resources, and constant change. But we often invest little time in assessing and advancing our careers. As a community, we are typically self-motivated to reach our potential and, in many cases, to extend the boundaries of our potential. However, if we are laissez-faire in our approach to career growth—in other words, if we are “too busy” to focus on ourselves—reaching our potential becomes much less likely.

In 2013, information technology matters . . . a …

Coordinating A Supply Chain With A Manufacturer-Owned Online Channel: A Dual Channel Model Under Price Competition, Jennifer K. Ryan, Daewon Sun, Xuying Zhao

Department of Supply Chain Management and Analytics: Faculty and Staff Publications

We consider a dual channel supply chain in which a manufacturer sells a single product to end-users through both a traditional retail channel and a manufacturer-owned direct online channel. We adopt a commonly used linear demand substitution model in which the mean demand in each channel is a function of the prices in each channel.We model each channel as a news vendor problem, with price and order quantity as decision variables. In addition, the manufacturer must choose the wholesale price to charge to the independent retailer. We analyze the optimal decisions for each channel and prove the existence of a …

Modeling Social Transmission Dynamics Of Unhealthy Behaviors For Evaluating Prevention And Treatment Interventions On Childhood Obesity, Leah M. Frerichs, Ozgur M. Araz, Terry T.-K. Huang

Department of Supply Chain Management and Analytics: Faculty and Staff Publications

Research evidence indicates that obesity has spread through social networks, but lever points for interventions based on overlapping networks are not well studied. The objective of our research was to construct and parameterize a system dynamics model of the social transmission of behaviors through adult and youth influence in order to explore hypotheses and identify plausible lever points for future childhood obesity intervention research. Our objectives were: (1) to assess the sensitivity of childhood overweight and obesity prevalence to peer and adult social transmission rates, and (2) to test the effect of combinations of prevention and treatment interventions on the …

Gendered Narratives Of Innovation Through Competition: Lessons From Science And Technology Studies, Scout Calvert

UNL Libraries: Faculty Publications

Library and information science is a technologically intensive profession with a high percentage of women, unlike computer science and other male-dominated fields. On the occasion of the 2011 Association for Library and Information Science Education (ALISE) conference, this essay analyzes the theme “Competitiveness and Innovation” through a review of social psychology and science and technology studies literature. Both theme concepts have ramifications for library and information science (LIS) education. Librarianship and teaching are both professions that resist commodification because they rely on embodied labor and personal interaction. Competition, as a management or learning style, may not promote meaningful innovation in …