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Full-Text Articles in Business
Patron-Driven Acquisition Optimization And Workflows At Liberty University Jerry Falwell Library, Erin Crane, Lori B. Snyder
Patron-Driven Acquisition Optimization And Workflows At Liberty University Jerry Falwell Library, Erin Crane, Lori B. Snyder
Faculty Publications and Presentations
In the Spring of 2010, the Liberty University Jerry Falwell Library began a pilot patron-driven acquisition program with the e-book aggregator ebrary. In the Fall of 2012, the program had been active for two years and the librarians sought to optimize the program in the form of selecting more titles which are used. This paper describes the formula that the librarians used to achieve optimization in the PDA program. Also described is the workflow involved with acquisitions and cataloging before and after the purchases are made.
Patron-Driven Acquisition Optimization At Liberty University, Erin Crane, Lori Snyder
Patron-Driven Acquisition Optimization At Liberty University, Erin Crane, Lori Snyder
Faculty Publications and Presentations
In 2010 Liberty University began a Patron-Driven Acquisition pilot program with ebrary. Since then, the program has grown dramatically. The presenters describe how the library uses past usage data to create a predictive formula for ebook use. New ebook titles were added to the program based on formula selections. Success of the formula was evaluated, and overall the results are positive. The presenters also explain how the library handles the purchasing and cataloging of the ebooks.
The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin
The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin
Masters Theses
This paper investigates how the brand Apple markets their product so that consumers feel obligated to buy their product. By looking at five main categories of brand loyalty, environmentally friendly practices, being up-to-date with technology, pricing with value and customer service, this paper will rhetorically analyze how successful of a job it does. To get an inside look at what the public thought on the the way that Apple fulfilled their altercasting this paper analyzed what people said about Apple verses competing technology brands. By drawing overall conclusions, recording trends and making observations about the way that people had been …