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Full-Text Articles in Business
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
CMC Senior Theses
Let’s play a game. What effect do you think video games have on twenty-first-century marketing? In this age defined by its nature of digitality, capturing the attention of consumers is an arduous competition. Through market segmentation, research, and the observable variables of consumer behavior, product marketing has turned to video games as a solution to appeal to younger demographics. Gamification is an increasingly applied product marketing strategy employed to increase favorable metrics. Of those key performance indicators (KPIs), boosted measures such as click-through rates, impressions, and engagement rates suggest that gamification is a strategic opportunity to persuade consumers to take …
Blockchain And Its Transformational Impact To Global Business, Mohammed Qaudeer
Blockchain And Its Transformational Impact To Global Business, Mohammed Qaudeer
Operations Research and Engineering Management Theses and Dissertations
The advent of internet to the public back in 1994 resulted in the 4th industrial revolution disrupting and transforming business and communication models. As much as the transformation changed our lives and experiences, it has resulted in centralized models like Amazon and Facebook. It also resulted in exponential growth of Fraud, Identity theft, and lack of trust. Blockchain is considered an emerging technology of this era, which will trigger the 5th industrial revolution enabling another massive storm of disruptive transformation completely changing the current business models based on trust, security, collaboration and crypto currency. As the evolution of blockchain technology …
A Cost-Differential Analysis Of Local Soybean Processing In East Tennessee: Roast Or Crush?, Rachel Lauren Eatherly
A Cost-Differential Analysis Of Local Soybean Processing In East Tennessee: Roast Or Crush?, Rachel Lauren Eatherly
Masters Theses
East Tennessee soybean producers currently have limited local markets and processing options. Most soybeans produced in the region are transported for processing or export to Guntersville or Decatur, Alabama. High transportation costs cut into profit margins and limit local economic impact. With the demand for processed soybeans from the local beef and dairy industries, local processing technology options ought to be investigated. This study will assist soybean farmers in decision-making between hauling to current processing plants or seeking out alternative local processing. Local processing points could allow local beef and dairy farmers additional options of including processed soybeans in least-cost …
Implementing Green Roofs On Movie Theaters And Shopping Centers: Business Cases In Profitable Sustainability, Ryan J. Miller
Implementing Green Roofs On Movie Theaters And Shopping Centers: Business Cases In Profitable Sustainability, Ryan J. Miller
Pomona Senior Theses
This thesis presents the business case for installing green roofs on movie theaters and shopping centers. These businesses can then derive increased profits from the environmental benefits of reduced energy use and increased stormwater retention. After presenting the basic design and benefits of a green roof, the thesis develops stand-alone business plans for a movie theater and shopping center. The author finds that green roofs are a profitable sustainability solution for the commercial enterprise.