Business Commons^™

Interactive Marketing Strategies In Television Networks: Incorporating Satellite Media Tours In Twitter, Kathleen Maloney

Journalism

The following study investigates how to design and implement an effective interactive marketing strategy for the television industry. The study also explores how satellite media tours and social media, specifically Twitter, can be used together in an interactive marketing plan. As new technology is continuously being developed and target audiences are increasingly demanding instantaneous interactive content, it is pertinent to understand how to successfully use these tools in a marketing plan to engage audiences. According to Nick Abramovich, the Chief Executive Officer of Synaptic Digital, a multichannel digital media creation and distribution platform (Inc Magazine, 2011), “brands are realizing that …

On Export Intermodal Transportation Problem, Supriya Arun Jadhav

Graduate Theses and Dissertations

This thesis investigates a logistics problem facing companies that export their products to other countries. The problem is called export intermodal transportation problem. In the export intermodal transportation problem, goods ordered by overseas customers need to be transported from production plants or warehouses of an export company to the customers destinations overseas. The transportation involves using multiple transportation modes such as trucks and rails for the inland portion and ocean liners for the overseas portion, and its objective is to have the goods moved and the cost minimized subject to various constraints. Cost can be minimized by combining orders from …

An Examination Of Middle Manager Innovation Behaviors And Institutional Factors Impact On Organizational Innovation In The Usa And Mexico, J. Lee Brown Iii

Theses and Dissertations in Business Administration

Several scholars have suggested mid-level management is an important factor that explains strategic outcomes (Wooldridge, Schmidt, & Floyd, 2008), but little research has investigated how this relationship actually works in multiple institutional environments. The resource-based view of the firm argues that competitive advantage is a function of resource heterogeneity and immobility (Barney, 1991) and the discretionary decisions made by managers about resource creation, development, and allocation (Amit & Shoemaker, 1993). These boundedly-rational managers (Simon, 1957) make these decisions facing an uncertain and complex internal and external environment. Thus, this dissertation extends the current research by developing and testing a new …

Design And Implementation Of Erp Software In Material Supply Chain Management For Siix Corp., Xing'er Chen

World Maritime University Dissertations

No abstract provided.

Green Technical Innovation – Rtg Crane ‘Oil Changes Electricity’ In Shanghai Port, Qianjing Li

World Maritime University Dissertations

No abstract provided.

Un-Obtainium: The Quest For Rare Earth Elements, Brahm Heyman

International Political Economy Theses

The 17 "rare earth elements" are essential for the development of new technologies. Over the last several decades, China has established a virtual monopoly on the rare earth industry, producing over 97% of the world's current demand. This was achieved by effectively undercutting other producers who stopped competing in this market. In 2010, in an effort to bolster its domestic market, China decided to reduce the amount of rare earth elements that it would export. This situation can be used to consider China's relations with the rest of the world from two perspectives. (1) The realist perspective views China's actions …

Applied Computer Cooling, Spencer Ellsworth

Liberal Arts and Engineering Studies

No abstract provided.

Blunt Impact Performance Evaluation Of Helmet Lining Systems For Military And Recreational Use, Jaclyn Siniora, Ryan Taylor, Darren Suey

Industrial Technology and Packaging

With the increasing problem in collegiate athletes experiencing injuries to the brain, different helmet liners where put to the test to see which liner provided athletes the greatest protection under specific conditions.

This senior project evaluates five different liners in football helmets. Each of the helmet liners were tested at three different temperatures: hot, cold, and ambient. Each helmet had seven different impact locations which were put to the test. The project was designed to be used to test ACH military combat liners as well. Due to shipping bottle necks the ACH combat liners have been left to future Cal …

Enterprise Gis & Architecture, Nevin Gaudet

Geography and the Environment: Graduate Student Capstones

Enterprise GIS solutions are becoming more attractive to companies to implement because of the ability to leverage system of record portals. Information is largely regarded as a company’s competitive advantage enabling organizational capability to operate and build capital and equity within a business. And with good reason large amounts of data and information are difficult to collect and organize within a digital framework. Building a GIS enterprise is a solution for data organization and management. Workflows must be in place to collect, process, calculate, and store data with high regard to timeliness and accuracy. Business decisions are made based on …

Development Of A New Technology Venture Balanced Scorecard Derived From Critical Factors That Impact Product Quality, Zella Jackson Hannum

Dissertations

Can a department manager who launches technologically advanced products use a performance measurement tool to improve product quality? Business environments where technologically advanced products are launched to the market for the first time, known as new technology ventures (NTV’s), have lagged behind in adoption of measures that drive product quality. NTV’s have been slow to adopt such measures due to a lack of research that would substantiate the impact of any proposed performance management systems. Thus, the development of an effective and useful tool that measures and drives product quality performance in NTV environments, which has usable visual displays—would be …

Application Of Intelligent-Objects Simulation To Manufacturing Process Efficiency Analysis: A Case Study, Justin Hamilton

Morehead State Theses and Dissertations

A thesis presented to the faculty of the College of Science and Technology at Morehead State University in partial fulfillment of the requirements for the Degree of Master of Science by Justin Hamilton on May 12, 2012.

Perceptions Measurement Of Professional Certifications To Augment Buffalo State College Baccalaureate Technology Programs, As A Representative American Postsecondary Educational Institution, Christopher N. Brown

Industrial Technology Theses

The purpose of this study was to assess, measure, and analyze whether voluntary, nationally-recognized professional certification credentials were important to augment technology programs at Buffalo State College (BSC), as a representative postsecondary baccalaureate degree-granting institution offering technology curricula. Six BSC undergraduate technology programs were evaluated within the scope of this study: 1.) Computer Information Systems; 2.) Electrical Engineering, Electronics; 3.) Electrical Engineering, Smart Grid; 4.) Industrial Technology; 5.) Mechanical Engineering; and 6.) Technology Education. This study considered the following three aspects of the problem: a.) postsecondary technology program enrollment and graduation trends; b.) the value/awareness of professional certifications to employers …

Designing An "Information-Experience" Using Creativity Science Theory And Tools, Stephanie Belhomme

Creativity and Change Leadership Graduate Student Master's Projects

An “information-experience” encapsulated by a technological/digital audio-visual tool presents data and potentially meaningful information to prompt actionable knowledge concerning: “unspoken creative process elements;” their profound impacts on both how well our “physiology of creativity” functions; but also on how well foundational creative thinking and behavioral prerequisites (energy, motivation, imagination, and ownership) are leveraged.

The product: 1) introduces the user to one component of the CPS (Creative Problem Solving) Facilitation Process - Exploring the Challenge; 2) features a content specific component which prompts exploration of the many correlations between societal, organizational / community, human physiological / behavioral data, and the direct …

Untapped Revenue: Smartphones, A Smart Move For The Music Industry, Hunter David Ripley

Chancellor’s Honors Program Projects

No abstract provided.

Mobile Device Security: Current Challenges And Existing Solutions, Hugo J. Martinez

Honors Theses

The mobile device industry has increased exponentially over the past couple decades. This has created a great demand for the devices along with great dependence on their capabilities. There is an assortment of mobile devices among which can be found laptops, tablets, smartphones, and personal music players. All these provide a way of making personal productivity and business capabilities greater. While businesses and the public benefit from the capabilities of these devices, not everyone notices how valuable the information that they handle is. Today’s mobile devices handle information such as contacts, banking details, GPS location, and personal and corporate e-mail …

The Adaptation Of Cloud Computing By The Hotel Industry, Anthony Schneider

UNLV Theses, Dissertations, Professional Papers, and Capstones

The concept of cloud computing has many benefits for the hotel industry. The migration to cloud computing is expected to have a major impact on the way that information and computer resources are handled by the hotel industry. Investment in technology must bring value to a business whether it’s a large international hotel chain or a small, independent resort. Since business strategy will vary, a detailed study must be performed to identify the major issues that must be analyzed before migrating to the cloud.

The cloud is a highly adaptive IT infrastructure that can be shared by many different end …

Running Head: Sustainability Framework Applied To Integrated Resort 1 International Standard Of Sustainability Framework Applied To Integrated Resorts, Jong Hwa Jeon

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose

The purpose of this study is to explore the extent to which Las Vegas integrated resorts apply measurement framework for sustainability. It will scrutinize and explore the existing sustainability strategies and practices, and look into several plausible ways to improve the sustainability movement that the companies in hospitality industry currently have. The paper will also look into the tracking and measuring system in consuming resources and the equivalent common actions taken by the management of the hospitality companies. From there, the paper will discuss the Global Reporting Initiative (GRI) guideline and establish if the companies have aligned their efforts …

Analyzing The Effects Of Social Media On The Hospitality Industry, Gaurav Seth

UNLV Theses, Dissertations, Professional Papers, and Capstones

Statement of objective

The intent of this study is not to quantify how many hospitality businesses actively use social media, rather it is to explore the areas and functions these businesses use social media for, and understand how consumers perceive these new vehicles of communication. The study will bring out a consumer’s perspective of the advantages of social media over traditional marketing methods.

Exploration Of Human-Computer Interaction (Hci) Applications In Hospitality Industry, Jia Wei

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to explore and identify the best practices in Human-Computer Interaction (HCI) applications and use within the hospitality industry.

Statement of Objectives: To accomplish the stated purpose, first, the paper will provide the universal definition of HCI applications and define HCI within the context of hospitality industry. Second, the paper will gather and categorize information, such as the standards of designing HCI applications, from other fields of study such as informatics. Third, the paper will gather existing examples of HCI applications across different areas within the hospitality industry, such as the front desk …

Smartphone Application Effecting Potential Increase Of Hotel Business Revenue And Guest Satisfaction, Katelyn H. Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the past several years there has been an exponential increase in smartphone applications made available by businesses looking for new ways to reach customers. Many of the big hotel business have not failed to deliver such applications for their customers to use that helps expedite and simplify the process of reserving a hotel room. Most applications have many more uses than simply reserving the hotel room, such as locating the hotel, overviews of the hotel, pictures of the hotel and property, and tracking rewards programs. The more popular these smartphone applications the more people there are that will use …

The Sustainability Movement And Its Effects On The Trends Of Beauty Product Packaging, Sarah Danley

Graphic Communication

The purpose of this study is to examine industry professionals’ standpoints along with consumer demands and expectations pertaining to sustainable packaging, materials currently used in beauty product packaging, and advances in emerging trends within this sector. Using the information derived from these examinations, this study will predict the industry’s future direction and identify how the industry leaders should change in order to adapt their business practices to remain competitive and profitable within the industry.

This study made use of several research methods to gain insight on the impacts that the sustainability movement has had on the beauty and health packaging …

The Impact Of Social Networking Sites On College Students' Consumption Patterns, Whitney Sue Thoene

Theses, Dissertations and Capstones

This research study examines the effect of social media, particularly Facebook and Twitter, on the purchasing habits of college students by testing for correlations between recommendations on social media and consumption patterns. Moreover, the research also examines the role of gender and social media usage frequency on consumption patterns. Findings revealed that both Facebook and Twitter are being used to obtain sales information and promotions. Furthermore, gender has an impact on both social networking sites. Additionally, this study found the higher the frequency of social media usage the more likely customers are to shop at the businesses they have befriended.

The Innovative Success That Is Apple, Inc., Katherine Johnson, Yang Li, Hang Phan, Jason Singer, Hoang Trinh

Theses, Dissertations and Capstones

Apple, Inc. has been a successful company for years now. However, the company faces issues just like any other company. How Apple responds to these issues is in conjunction to the strengths and weaknesses of the firm. The business-level strategy of Apple also has much to do with how the company approaches various situations. The diversity and organization of the firm itself helps to address any issues that may arise. Competing in high level competitive industries also requires Apple Inc. changing day by day in order to overcome its competitors.

Measuring Faculty Satisfaction And Motivation To Use Podcasts: A Pilot Study, Thomas Augustine Mitchell

Master's Theses and Doctoral Dissertations

Modern society is constantly evolving, affecting the creation and use of technology. Concurrently, technology is relentlessly developing and expanding, influencing the very society to which it is introduced. In a rapid-paced, globally influenced educational community, podcasts are among the latest and promising innovations being introduced into the educational arena to reach technology-savvy students. Information in various technological formats is not new, nor is their application to the educational process unique. Many past technologies such as the record player, tape player, radio, television, and computers were all believed to exhibit enormous potential to transform education. However, in almost every instance, they …

An Unstable Balance: Exploration, Exploitation, And Innovation Decline During Development, Craig Randall

2012

he ability to innovate is considered central to firm performance and the consensus is that firms should balance exploration and exploitation innovation to succeed. Studies using an exploration/exploitation perspective have gained increasing interest, and have generally concluded that exploration innovation rates are too low. Researchers have concentrated on the early aspects of the innovation planning process: the Search, Portfolio Selection, and Design Phase, and have also studied the benefits of pursuing a serial or parallel pursuit of exploration and exploitation. Largely missing from exploration/exploitation innovation literature, however, is the development phase—which is among the longest and resource intensive phases of …

Effects Of Early Round Venture Capital Syndication On Ipo Exits In Europe And The United States, Rosabella M. Magat

CMC Senior Theses

While the importance of venture capital (VC) can be highlighted by policy goals outlined in the 'Lisbon agenda', the European VC industry remains nascent in comparison to the more sophisticated VC market in the US. Researchers have identified key determinants that foster VC success on a broad level, and have often identified syndication as an important factor of success. This paper seeks to understand the role of syndication on the VC-backed company's success. I take a novel departure from past research in this area in three ways 1) I measure performance from the perspective of the portfolio company, rather than …