Business Commons^™

Demo: Smartwatch Based Shopping Gesture Recognition, Meeralakshmi Radhakrishnan, Sharanya Eswaran, Sougata Sen, Vigneshwaran Subbaraju, Archan Misra, Rajesh Krishna Balan

Research Collection School Of Computing and Information Systems

In the current retail segment, the retail store owners are keen to understand the browsing behavior and purchase pattern of the shoppers inside the physical stores. Profiling the behavior of the shopper is key to success for any marketing strategies that can optimize or personalize shopping-related services in real-time. We envision that exploiting the knowledge of real-time behavior of shopper’s in-store activities enables novel applications such as: (a) targeted advertising or recommendations: based on longer term shopper profiles, (b) proactive retail help to assist the shoppers who are confused in choosing between two items, (c) smart reminders that can remind …