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Changes In Consumer Market Preference And Purchase Frequency In Response To The Covid-19 Pandemic, Sean Thomas Dial
Changes In Consumer Market Preference And Purchase Frequency In Response To The Covid-19 Pandemic, Sean Thomas Dial
Masters Theses & Specialist Projects
Research literature throughout 2020 indicate consumer behavioral changes in response to the systemic effects of the global COVID-19 pandemic, but these studies investigate transient adaptations in consumer behaviors during the early quarantine period of the pandemic. This study intends to investigate lasting or permanent changes in consumer market preference and purchase frequency between BAM and online retail due to the effects of the pandemic. The principal investigator designed a survey for participants to estimate purchase frequencies and market preferences for apparel, electronics, groceries, and general purchases before and after the pervasive effects of the pandemic (N = 1195; n = …