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Full-Text Articles in Business
Virtual Reality As A Promotional Tool: Insights From A Consumer Travel Fair, Mary O'Rawe, Alex Gibson
Virtual Reality As A Promotional Tool: Insights From A Consumer Travel Fair, Mary O'Rawe, Alex Gibson
Books / Book chapters
Although the potential of virtual reality (VR) as a technology in tourism has been recognised for more than twenty years, (Horan, 1996; Williams and Hobson, 1995), we have witnessed a renewed interest in both academic and business circles recently (Jung, tom Dieck, Lee, & Chung, 2016). From a marketing perspective, VR offers the potential to build a sensory experience of a tourism destination or attraction, and can be used in sales contexts to complement, or indeed, supplant traditional promotional tools such as brochures. The immersive nature of the experience offers a deeper and more emotional assessment of the tourist offering …
Applications Of Optimisation In Serious Games Design: An Integrated Framework, Ayman Tobail, Amr Arisha
Applications Of Optimisation In Serious Games Design: An Integrated Framework, Ayman Tobail, Amr Arisha
Conference papers
It is becoming increasingly difficult to ignore the need to get out of the traditional learning methods especially in complex fields such as operations management (OM) and supply chain management (SCM). Simulation-based serious games have been identified as a promising learning tool to leverage the learning ability for the current generation known as virtual era generation. Literature lacks for formal guidelines to design and implement a simulation-based serious game to achieve learning, entertaining, keeping an active instructor role, and collecting real-time learning efficiency indicators. This study proposes a comprehensive framework and implementation for simulation-based serious game AUSUM (AUtomobile SUpply chain …