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Full-Text Articles in Business
4 Lessons In Digital Transformation From The Lucrative K-Pop Industry, Singapore Management University
4 Lessons In Digital Transformation From The Lucrative K-Pop Industry, Singapore Management University
Perspectives@SMU
K-pop is set to become one of the most lucrative industries in the world thanks to digital transformation, and this provides important insights and lessons for businesses more broadly, says UNSW Business School's Felix Tan
The Road Ahead For Global Supply Chains, Singapore Management University, Victor Fung
The Road Ahead For Global Supply Chains, Singapore Management University, Victor Fung
Perspectives@SMU
Technology, geopolitics, and COVID-19 could lead to a total reinvention of how goods move around the world
A Path To Digitalisation Featuring The Dbs Story, Robin Speculand
A Path To Digitalisation Featuring The Dbs Story, Robin Speculand
Perspectives@SMU
Digitalisation of businesses has been rapidly increasing over the last few years and now it has become a necessity, rather than an option, for many. The article provides a path and model for leaders to transform their business. It starts by recognising that businesses need a digital vision driven by customers’ requirements and explains how to build centricity and be ready for the future.
Getting On The E-Commerce Carousell, Singapore Management University
Getting On The E-Commerce Carousell, Singapore Management University
Perspectives@SMU
Carousell has achieved impressive user numbers. Can the online marketplace now convert that into profitability?
Covid-19 And Its Lessons For Innovation, Patrick Tan
Covid-19 And Its Lessons For Innovation, Patrick Tan
Perspectives@SMU
As COVID-19 forces organisations to adapt, it also presents opportunities to innovate.
Building Coca-Cola’S Customer Data Platform, Singapore Management University
Building Coca-Cola’S Customer Data Platform, Singapore Management University
Perspectives@SMU
The beverages giant brings marketing technology in-house by focusing on first party data and a hands-on, real-time approach to marketing campaigns