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Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Elizabeth Alexander
Predictions are that blogs will be the promotional tool of the future, if not now. The question remains: how credible are blogs as a source of consumer information? How do consumers perceive the credibility of blogs from different sources when making purchase decisions and product evaluations? The primary objective of the present study is to assess validity and reliability of a set of Semantic Differential scales purported to measure perceived credibility of different types of blogs. Confirmatory factor analysis via LISREL8.5 package was used to obtain appropriate statistics for convergent validity, discriminant validity, and composite reliability. In general, the scales …
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Suneel K. Maheshwari
Predictions are that blogs will be the promotional tool of the future, if not now. The question remains: how credible are blogs as a source of consumer information? How do consumers perceive the credibility of blogs from different sources when making purchase decisions and product evaluations? The primary objective of the present study is to assess validity and reliability of a set of Semantic Differential scales purported to measure perceived credibility of different types of blogs. Confirmatory factor analysis via LISREL8.5 package was used to obtain appropriate statistics for convergent validity, discriminant validity, and composite reliability. In general, the scales …
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Uday S. Tate
Predictions are that blogs will be the promotional tool of the future, if not now. The question remains: how credible are blogs as a source of consumer information? How do consumers perceive the credibility of blogs from different sources when making purchase decisions and product evaluations? The primary objective of the present study is to assess validity and reliability of a set of Semantic Differential scales purported to measure perceived credibility of different types of blogs. Confirmatory factor analysis via LISREL8.5 package was used to obtain appropriate statistics for convergent validity, discriminant validity, and composite reliability. In general, the scales …
Future Trends In Strategic Management, Chris D. Bellamy
Future Trends In Strategic Management, Chris D. Bellamy
Dr. Chris D. Bellamy
In today’s business environment the top down approach to management has fundamentally disappeared. Baby boomers, gen x and gen y managers bring different management styles and thinking to global organizations. This paper identifies eight current research articles (published within the past five years) that synthesize and apply four trends in strategic management that are crucial for the field in the future. The four trends are ranked 1-4, with 1 being most important. The ranking are justified.