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Designing Is Service Strategy: An Information Acceleration Approach, Tim Coltman
Designing Is Service Strategy: An Information Acceleration Approach, Tim Coltman
Tim Coltman
Information technology-based innovation involves considerable risk requiring insight and foresight; yet our understanding of the way in which managers develop the insight to support new breakthrough applications is limited and remains obscured by high levels of technical and market uncertainty. This paper applies discrete choice analysis to support improved empirical explanation of how and why decisions are made in information systems. A new experimental method based on information acceleration is also applied to improve prediction of alternative IS service strategies. Both explanation and prediction are important to IS research and these two methods complement each other in behaviourally sound ways. …