Business Commons^™

The Impact Of Effective Leadership In Cross-Functional New Product Development Virtual Teams, Obianuju Obiano

Engineering and Technology Management Student Projects

The emergence of covid-19 has forced a lot of companies to move to virtual remote work. New product development cross-functional teams who meet often or few times in a year are now compelled to transition fully into virtual remote workplace. The question is how they can function effectively with maximum performance as they did in the traditional environment. This paper's main objective of this paper is to investigate and understand how effective leadership management can influence performance, conflict, and knowledge sharing while enhancing cross-functional new product development virtual teams. An in-depth analysis of literature has been conducted in this to …

Rea, Alex Tacco Melendez, Anju Babu, Neeti Verma, Pravallika Kavikondala

Engineering and Technology Management Student Projects

REA is an American company that plans to enter the beauty and skincare industry. It wants to enter the skincare industry with a range of innovative products. However, we will focus on analyzing its moisturizing cream and creating a strategic plan for the product.

In our research we were able to understand how the firm studied the current conditions in the skincare and beauty industry to identify a potential business opportunity. We believe that the firm has been successful in recognizing the opportunity and developing a product that would be able to exploit the opportunity they identified.

We studied the …

Chopstop: A Strategic Plan, Chris Monti, Jill Lilith, Mert Cihan Tonkal, Bret Hunley

Engineering and Technology Management Student Projects

This project is an analysis of the current strategies that ChopStop, a saw manufacturing company should take in the wake of the business environment today. The goal of the project is to identify the Mission, Vision and Values of the company and use these to steer the direction of the organization moving forward. This project will center on the principles and tools taught by the ETM 525 class, the text Strategic Management Competitiveness and Globalization and the tools explained between them. First, the team starts with framing the organization, its history and their milestones. We then introduce the AIM system …