Business Commons^™

Perceived Value Of Technology Product Features By Crowdfunding Backers: The Case Of 3d Printing Technology On Kickstarter Platform, Nina Chaichi

Dissertations and Theses

Crowdfunding is an activity that gathers funds by drawing on a relatively small contribution from a relatively large number of individuals using the internet. One of the crowdfunding purposes is to fund entrepreneurial ventures. Modern crowdfunding activities--that utilize the internet--go back to 1997 and gained popularity in the music and video community. However, the most common platforms for entrepreneurial activities, including Kickstarter and IndieGoGo, have been established as recently as 2008. Thus the understanding of crowdfunding's dynamic is in its infancy.

Crowdfunding has been studied from various perspectives, primarily focusing on the factors that increase the platform's participation and determinants …

Drivers Of Consumers’ Emotional Engagement With Everyday Products: An Intensive Review Of The Literature And An Attempt To Conceptualize The Consumer-Product Interactions Within The Emotional Design Process, Ahmed Alibage, Antonie Jetter

Student Research Symposium

This research intensively reviews the literature on designing emotional-driven products and aims to identify the drivers of the consumers’ emotional engagement with everyday products. The research also aims to develop a conceptual framework based on the basic model of product emotions and the classical process control, by which the identified emotional drivers in consumer products, the basic concerns of consumers, the context of the consumer-product interactions, and the design approach(s) would be interrelated and modeled. Furthermore, this research will study the psychological and theoretical perspectives on the human phenomenon of emotion to understand what does an emotion means, and why …