Business Commons^™

Developing Strategic Decision Making Process For Product And Service Planning, Yonghee Cho

Engineering and Technology Management Faculty Publications and Presentations

It is imperative to forecast advanced or emerging technologies to aid in decision making on firm's R&D investments and business plan for commercialization efforts. Even though a company must align R&D planning with overall business planning such as manufacturing, sales and marketing, personnel, and finance, systematic management approaches are limited in it based upon the prediction of technological change and speed. This paper aims to provide a decision support tool to aid in strategic service planning and technology development in a firm. The study is to enhance strategic development of service and product with the consideration of emerging technologies. This …

Coping With Information Technology: Mixed Emotions, Vacillation, And Nonconforming Use Patterns, Mari-Klara Stein, Sue Newell, Erica L. Wagner, Robert D. Galliers

Business Faculty Publications and Presentations

Achieving the promised business benefits of an IT system is intimately tied to the continued incorporation of the system into the work practices it is intended to support. While much is known about different social, cognitive, and technical factors that influence initial adoption and use, less is known about the role of emotional factors in users' behaviors. Through an in-depth field study conducted in two North American universities, we examine the role of emotions in how specific IT use patterns emerge. We find that there are five different characteristics of an IT stimulus event (cues) that, when interacting in a …

The Intangible Factors Of Design And New Product Development, David L. Driskill

Student Research Symposium

When thinking about product value it is important to realize that there are two main value classifications to take into account, tangible and intangible value. Although it may not seem obvious at first, all values that the consumer receives through using a product, whether tangible or intangible, do not happen by accident. All aspects of a product are built in by design. This is possible because of the intangible factors of the design process and implementation itself that a design team can utilize. The intangible design process is defined by three major layers: the knowledge layer, the emotion layer, and …

Technological Forecasting Based On Segmented Rate Of Change, Dong-Joon Lim

Dissertations and Theses

Consider the following questions in the early stage of new product development. What should be the target market for proposed design concepts? Who will be the competitors and how fast are they moving forward in terms of performance improvements? Ultimately, is the current design concept and targeted launch date feasible and competitive?

To answer these questions, there is a need to integrate the product benchmarking with the assessment of performance improvement so that analysts can have a risk measure for their R&D target setting practices. Consequently, this study presents how time series benchmarking analysis can be used to assist scheduling …

Multidisciplinary Teams As An Enhanced Learing Tool: A Case Study Of An Extra-Curricular Student Endeavor Resulting In Exceptional Learning Outcomes, Yassir Alamari, Hamed Alyaqout, Qin Guo, Jerrod Thomas

Engineering and Technology Management Student Projects

Cross-­functional teams are all the rage in business where teams working on new product development can benefit from greater innovativeness and creativity when more diverse work units are put together to develop consumer products [1]. Within the realm of academia, particularly within engineering disciplines, the objectives and interactions of students remains narrow and targeted to the discipline of study. In this paper we look at the potential of enhanced learning outcomes driven by working in a cross-­‐functional or multidisciplinary teams with an appropriate project being available. We examine the role an organically-­‐formed student club played in providing just such a …

Marketing Plan: Remzen, Jerrod Thomas, Kranthi Kumary Reddy Rapolu, Liyan Xiao, Purva Chhatre, Shiva Ram Reddy Singireddy, Wendy Lally

Engineering and Technology Management Student Projects

More than 70 million Americans suffer from some form of sleep disorder. REMzen is a new startup company looking to take on the burgeoning wearable market-space with an advanced sleep mask capable of precision sleep cycle monitoring, deep analytics that provide meaningful real-life coaching for better sleep, and the only sleep-cycle driven light therapy wake up on the market. REMzen benefits begin day one by monitoring your sleep and waking you up utilizing natural light therapy at the optimal moment in your sleep cycle. Wake up feeling refreshed and ready; gone are the groggy, abrupt awakenings of alarm clocks, ripping …