Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Technology and Innovation

Edith Cowan University

Research outputs 2022 to 2026

Series

Leximancer

Articles 1 - 1 of 1

Full-Text Articles in Business

An Exploratory Content And Sentiment Analysis Of The Guardian Metaverse Articles Using Leximancer And Natural Language Processing, Sezai Tunca, Bulent Sezen, Violetta Wilk Dec 2023

An Exploratory Content And Sentiment Analysis Of The Guardian Metaverse Articles Using Leximancer And Natural Language Processing, Sezai Tunca, Bulent Sezen, Violetta Wilk

Research outputs 2022 to 2026

The metaverse has become one of the most popular concepts of recent times. Companies and entrepreneurs are fiercely competing to invest and take part in this virtual world. Millions of people globally are anticipated to spend much of their time in the metaverse, regardless of their age, gender, ethnicity, or culture. There are few comprehensive studies on the positive/negative sentiment and effect of the newly identified, but not well defined, metaverse concept that is already fast evolving the digital landscape. Thereby, this study aimed to better understand the metaverse concept, by, firstly, identifying the positive and negative sentiment characteristics and, …