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Level Up Eco-Friendly Hotel Stay: Guest Power Up And Save Energy With Gamification, Aili Wu, Juhee Kang, Wei Wei, David J. Kwun

ICHRIE Research Reports

Executive Summary

Hotel businesses endeavor to achieve successful green practices for long-lasting business success. The key issue is to promote consumers’ willingness to participate in such practices. Despite increased environmental awareness among today’s consumers, a relatively large percentage of consumers hesitate to actively engage with green practices because they are unwilling to sacrifice their comforts and convenience for their paid experience. This report introduces a gamification approach to hotels’ green practices through an investigation of how game components motivate guests’ energy-saving participation. This report finds that the energy-saving game can improve hotel guests’ willingness to save energy and even revisit …