Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Business
Antitrust For Dominant Digital Platforms: An Alternative To The Monopoly Power Standard To Restore Competition, Jordan Ramsey
Antitrust For Dominant Digital Platforms: An Alternative To The Monopoly Power Standard To Restore Competition, Jordan Ramsey
Senior Honors Theses
Antitrust law is meant to promote competition by prohibiting anticompetitive business practices such as mergers and acquisitions as well as exclusionary conduct. Judicial interpretation of antitrust law has allowed dominant digital platforms to undertake anticompetitive actions without prosecution. The Sherman Antitrust Act should be amended to remove the monopoly power standard that allows firms to engage in anticompetitive conduct as long as the conduct does not create or uphold monopoly power. The amendment would make anticompetitive conduct illegal regardless of monopoly power, as long as six proof requirements are met. This would result in lessened market concentration, which would benefit …
Building A Society Of Trust: Innovation And The Future Of Youth Employment In Jordan, Pierre Cativiela
Building A Society Of Trust: Innovation And The Future Of Youth Employment In Jordan, Pierre Cativiela
Independent Study Project (ISP) Collection
The word startup is perhaps an unlikely word that comes to mind when discussing shifting dynamics in the Middle East – this is rapidly changing. In the past two decades, Arab entrepreneurs have emerged from across the region as key players in the paradigm of national economic visions. Within these plans, innovation will become the epicenter for public-private partnerships. Such collaboration will contribute to tackling youth unemployment, the region’s most pressing contemporary problem, as well as diversifying local economies. The research delves into the complexities and history of entrepreneurship in Jordan as one of the region’s pioneering nations, examining the …
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
CMC Senior Theses
Let’s play a game. What effect do you think video games have on twenty-first-century marketing? In this age defined by its nature of digitality, capturing the attention of consumers is an arduous competition. Through market segmentation, research, and the observable variables of consumer behavior, product marketing has turned to video games as a solution to appeal to younger demographics. Gamification is an increasingly applied product marketing strategy employed to increase favorable metrics. Of those key performance indicators (KPIs), boosted measures such as click-through rates, impressions, and engagement rates suggest that gamification is a strategic opportunity to persuade consumers to take …