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Full-Text Articles in Business
Advertising By Accountants, James W. Jones
Advertising By Accountants, James W. Jones
Accounting Historians Notebook
While Mr. Coker had a valid premise for writing his article on CPA Advertising in 1914 (Historians' Notebook, Fall, 1984), the use of advertising by certified and non-certified public accountants extends far back. The subject and use of advertising is part of the history of the profession and its antecedents. The present author has done some research into the history of accounting and accountants in Baltimore. In the course of those studies several instances of advertising by accountants were noted and commented on in papers (1)(2)(3) presented before regional meetings of the American Accounting Association. There were no legal requirements …
History Of Advertising By Accountants, Thomas D. Wood, Anne J. Sylvestre
History Of Advertising By Accountants, Thomas D. Wood, Anne J. Sylvestre
Accounting Historians Journal
The accounting profession has changed to meet the requirements of business, government and other economic influences. In particular, standards of practice and principles to guide the selection of choices have been developed, modified, restated and fine-tuned over the past 70 to 80 years in response to the needs of an expanding American economy. Accountants wanted to be a profession, and advertising was believed to be unethical. This belief has also changed, and accountants have come full circle in the matter of advertising.