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Strategies For Small And Medium-Sized Enterprises In Geoeconomic Crisis, Hicham Jaroudi

Walden Dissertations and Doctoral Studies

Small and medium-sized enterprises (SMEs) in Lebanon are at risk of failure because of the geoeconomic crisis. The purpose of this single case study was to explore strategies that successful leaders of SMEs use to sustain their businesses during tenuous economic conditions. The target population for the research comprised 6 business leaders of SMEs in Beirut, Lebanon: 3 in the civil security field and 3 in the facilities management field. Kotter's change model theory provided the conceptual framework for this research. Data were gathered from company documents and interviews with SMEs leaders in Beirut. Data were analyzed using Yin's data …