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Full-Text Articles in Business

What Makes A Great Strategy? Gea Farm Technologies Road To Smart Farming, Jan-Philipp BüChler Prof. Dr. Oct 2022

What Makes A Great Strategy? Gea Farm Technologies Road To Smart Farming, Jan-Philipp BüChler Prof. Dr.

Case Studies

GEA Farm Technologies is a mid-sized world market leader of mechanical equipment and service solutions for milk production and livestock farming. Senior management of the hidden champion gets approval for an accelerated acquisition strategy to boost growth and innovate the business model vis-á-vis strong competitors in order to lead and develop the market. However, the existing strategic management of internal technology development would be altered and a significant part of management attention would be shifted towards M&A as well as post-merger integration efforts. The case study invites students to explore the benefits and limits of this business model innovation and …


Tesla Transformation And Hidden Champions: The Pace Of Innovation It The Only Thing That Matters In The Long Run., Jan-Philipp BüChler Prof. Dr. Oct 2022

Tesla Transformation And Hidden Champions: The Pace Of Innovation It The Only Thing That Matters In The Long Run., Jan-Philipp BüChler Prof. Dr.

Case Studies

After having internally invested significant amounts of time and resources into customer-specific development, the CEO of CoMaTec - family-owned and mid-sized world-market leader in the automotive industry - receives the contract for batch production from emerging electric automotive giant TESLA. However, the timing for the final development stage and start of production (SOP) deviates distinctly from all prior agreements. The tightened timing would put his company at tremendous risk. Should he accept the contract? Which mitigation strategies present an option for managing the emerging risks?


Nelnet Consulting Project, Ellie Hellman, Kennedy Johnston, Abe Stutzman, Emily Kist, Sam Stott, Tom Hermanek Apr 2022

Nelnet Consulting Project, Ellie Hellman, Kennedy Johnston, Abe Stutzman, Emily Kist, Sam Stott, Tom Hermanek

Honors Theses

The purpose of this capstone engagement was to do a market analysis of two potential investment opportunities for Nelnet. Our group went through an extensive research process of current players in the market, regulations that exist, financial considerations, and risk analysis. Through the capstone course we were introduced to design thinking and the 10 types of innovation to use as methods of evaluation for the Nelnet consultation. Our team went through processes such as stakeholder analysis, PESTEL analysis, Porter’s Five Forces, and internal resources and capabilities. Our final project consisted of a formal presentation to Nelnet executives and final report …