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Strategic Management Policy

Series

2013

Corporate Reputation

Articles 1 - 2 of 2

Full-Text Articles in Business

Regional Diversification And Performance: Conceptualization And Competing Strategic Objectives, Keith James Kelley Jun 2013

Regional Diversification And Performance: Conceptualization And Competing Strategic Objectives, Keith James Kelley

FIU Electronic Theses and Dissertations

This dissertation comprised of three essays provides justification for the need to pursue research on multinationality and performance with a more fine-grained approach. Essay one is a conceptual response to an article written by Jean-Francois Hennart in 2011 which questions the need and approach toward future research in this domain. I argue that internalization theory does not render multinationality and performance research meaningless and identify key areas where methodological enhancements can be made to strengthen our research findings with regard to Hennart’s call for more content validity. Essay two responds to the need for more-fine grained research on the consequences …


The Mediating Effect Of Innovation On The Relationship Between Corporate Reputation And Performance In U.S. Firms, Marcelo J. Alvarado-Vargas May 2013

The Mediating Effect Of Innovation On The Relationship Between Corporate Reputation And Performance In U.S. Firms, Marcelo J. Alvarado-Vargas

FIU Electronic Theses and Dissertations

In recent years, corporate reputation has gained the attention of many scholars in the strategic management and related fields. There is a general consensus that higher corporate reputation is positively related to firm success or performance. However, the link is not always straightforward; as a result, it calls for researchers to dedicate their efforts to investigate the causes and effects of firm reputation and how it is related to performance. In this doctoral dissertation, innovation is suggested as a mediating variable in this relationship. Innovation is a critical factor for firm success and survival. Highly reputed firms are in a …