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Data Mining: Implementation Of Data Mining Engine On Crm-Improve Customer Satisfaction, A. S. Al- Mudimigh, F. Saleem, Z. Ullah, F. N. Al-Aboud

International Conference on Information and Communication Technologies

Analysis on customer relationship is reaching more practical and motivating success factor for the growth of every company, in the same way, discovery of unseen information is also supporting for the successful expansion in an organization. A customer and a company are essential to each other and their good relationship and understanding will take the company on the top as well as the customer to the satisfactory level. In this paper we presented the model of customer relationship management (CRM) to describe the association of a customer with the company and enhanced the model by connection with data mining engine …