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Achieving Growth In The Luxury Market, Peter A. Maresco, Bridget M. Lyons
Achieving Growth In The Luxury Market, Peter A. Maresco, Bridget M. Lyons
WCBT Faculty Publications
Founded in 1928 as a luxury hotel-reservation processing company, The Leading Hotels of the World, Ltd, which is headquartered in New York City, has evolved into a highly recognizable luxury brand within the luxury hotel market. The company has spent the last decade transforming itself from a reservation-processing company into a luxury powerhouse. Leading Hotels provides a compelling lesson in how to effectively achieve growth in the luxury market and today has positioned itself to meet its vision: To become the preeminent provider of products and services to luxury hotels and to the luxury marketplace. This article looks at how …