Business Commons^™

Fifty Shades Of Day - The Varied And Incomplete Meanings Of Marketing Capabilities, Gregory J. Tanguay

Theses and Dissertations (Comprehensive)

Capabilities theories have been the subject of robust research efforts since being bridged into the Marketing domain from the organizational strategy literature approximately 25 years ago. While much empirical work has been performed to establish and clarify the relationships between marketing capabilities and firm performance, little work has been done in the ensuing period to describe and clarify the construct itself in the period ensuing its introduction to the marketing domain.

This has led to a large yet unchanging body of research founded upon a relatively vague construct. Marketing capabilities theory offers the domain an interesting means to explain marketing’s …

Three Essays On Dynamic Capabilities In The Context Of Innovation, Networks And Entrepreneurship, Ken (Yongjian) Chen

Theses and Dissertations (Comprehensive)

A recent study by McKinsey & Company (Benson-Armer, Otto and Webster 2015) found that half the executives they survey rate capability building as one of their firms’ top three priorities. This research also concludes that building capabilities in the domains of strategic marketing and entrepreneurship represents an urgent task in capability management. The importance of capability development and management is also recognized by leading strategic marketing and entrepreneurship scholars (e.g. Moorman and Day 2016; Day and Schoemaker 2016; Teece 2012). These authors suggest that managers demand new ways to help firms compete in today’s fast-changing environment. Dynamic capabilities are considered …

The Transient Collaboration Model: Theory Building, Structural Formation, And Operationalization, Adrian C. Tan

Theses and Dissertations (Comprehensive)

This thesis seeks to describe the Transient Collaboration Model as a business model, its underlying theoretical principles, its empirical evidence, and its types of possible collaboration structures. The research seeks to determine how companies may build sustained competitive advantages through the structural design of their collaboration associations as a strategic option. Companies' ability to retain long-term competitive advantages is limited in more unpredictable environments. Companies could not afford to internally build and hold all the possible varieties and quantities of resources and capabilities to build future competitive advantages. Collaboration can provide companies with access to multiple partners with diverse resources …