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Full-Text Articles in Business
Scaling Digital Solutions For Wicked Problems: Ecosystem Versatility, Katherine Tatarinov, Tina Ambos, Feichin Ted Tschang
Scaling Digital Solutions For Wicked Problems: Ecosystem Versatility, Katherine Tatarinov, Tina Ambos, Feichin Ted Tschang
Research Collection Lee Kong Chian School Of Business
Digital solutions are increasingly used to address ‘‘wicked problems’’ that are locally embedded but require global approaches. Scaling these solutions internationally is imperative for their success, but to date we know little about this process. Using a qualitative case study methodology, our paper analyzes how four digital solutions driven by the United Nations are built and how they scale internationally. These solutions address wicked problems through artificial intelligence, blockchain, and geospatial mapping, and are embedded in networks of partners which evolve during scaling to create unique ecosystem roles and configurations. We identify different ecosystem roles and find that the specific …
Rinse, But No Need To Repeat, Srinivas K. Reddy
Rinse, But No Need To Repeat, Srinivas K. Reddy
Research Collection Lee Kong Chian School Of Business
Unilever promotes water sustainability through product innovation. By October 2007, it had become apparent that competition in the laundry products segment in Vietnam was heating up rapidly. Huyen Bui, the senior brand manager for Comfort at Unilever Vietnam, was contemplating how to stay ahead of long-time rival, Procter & Gamble (P&G), in terms of market share. In April 2007, Unilever launched Comfort One Rinse, a fabric conditioner designed to reduce water use in hand-washed laundry by 66 percent. Six months later, P&G responded by launching Downy One Rinse, a nearly identical product.
The Upstart's Assault, Marco Bertini, Nirmalya Kumar
The Upstart's Assault, Marco Bertini, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
The article presents a fictional case study that focuses on how to manage competition in the telecommunication services industry. The issue is that one company could lose customers and market share because another company is offering free broadband. Georg Tacke, co-chief executive officer of Simon-Kucher & Partners company, and Anne Gro Gulla, a branding director at Telenor Group company, offer their views on how to respond to a competitive attack without causing a price war.