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Full-Text Articles in Business
Resource-Based Theory And Its Link To The Global Strategy, Structure And Performance Relationship: An Integrative Framework, Olivier Furrer, Jeffrey A. Krug, D. Sudharshan, Howard Thomas
Resource-Based Theory And Its Link To The Global Strategy, Structure And Performance Relationship: An Integrative Framework, Olivier Furrer, Jeffrey A. Krug, D. Sudharshan, Howard Thomas
Research Collection Lee Kong Chian School Of Business
The global strategy literature provides a basis for examining strategy, structure, and performance relationships in multinational firms. We develop a framework that examines these relationships and their linkages to the firm's intangible asset portfolio. Drawing on resource-based theory, this framework suggests that an on-going multinational firm's worldwide performance is dependent on the fit between its intangible asset portfolio, foreign market entry strategies, partner relationships, and worldwide organisational structure. Each of these dimensions can be linked back to the firm's worldwide strategy and the characteristics of its industry. Implications for research are discussed.