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Full-Text Articles in Business
Microsoft: A Strategic Audit, Jacob Paul Warner
Microsoft: A Strategic Audit, Jacob Paul Warner
Honors Theses
This thesis is submitted in partial fulfillment of the University Honors Program Requirements. It discusses Microsoft Corporation and its placement within the tech industry using different analyses such as PEST, Porter’s, and SWOT. In addition to its placement, the thesis explores what strategies Microsoft could pursue next. The industry is highly competitive, so Microsoft needs to stay on its toes and continue to build upon its strengths to remain at its current competitive level. The cloud industry is rapidly growing, so it would be best if Microsoft used its global presence and existing infrastructure to build upon its existing cloud …
Strategic Audit Of Kohl's Corporation, Abigail Jarratt
Strategic Audit Of Kohl's Corporation, Abigail Jarratt
Honors Theses
Since its founding in Brookfield, Wisconsin Kohl’s Corporation has managed to adapt and consistently satisfy customer needs. By focusing on customer experience Kohl’s has become a le leader within the department store industry capturing $19.1 billion in total sales. However, with recent shifts in the retail and department store industry, it is time to take a step back and analyze its strategy given the current state of the economy.
As such, this report will investigate the current state of Kohl’s Corporation and provide future recommendations. Companies within the department store industry must continue grow and adapt to customer needs and …