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Full-Text Articles in Business
Strategic Business Audit Of Nelnet, Matthew Kachek
Strategic Business Audit Of Nelnet, Matthew Kachek
Honors Theses
This thesis serves as a strategic audit for the company Nelnet. This covers Nelnet’s background, structure, and financial situation. Changes in Nelnet’s core student loan business has created uncertainty in their future. Multiple analyses, both internal and external, are performed and examined to determine Nelnet’s position as a company and within the marketplace. A strategic recommendation to continue growth in new technologies is presented in response to these analyses along with implementation details and alternatives.
Strategic Audit Of Spreetail, Aryn Huck
Strategic Audit Of Spreetail, Aryn Huck
Honors Theses
This report investigates the history and current situation of Spreetail, a local ecommerce company in Lincoln, Nebraska. The company faces several challenges going forward, including determining how to best compete with large companies in the same market such as Amazon. This report looks at Spreetail’s current standing using tools such as SWOT and PEST analyses and examines the company’s competitive analysis. Spreetail is recommended to speed up its rebranding process to maintain the benefits of the more fitting name and rebranding efforts already underway.
Adobe Systems Inc. Strategic Analysis And Recommendation, David Cao
Adobe Systems Inc. Strategic Analysis And Recommendation, David Cao
Honors Theses
Adobe Systems Inc. is a dominant company in the software and creative industry. To provide a strategic recommendation for continued growth in the number of Creative Cloud subscribers, a strategic analysis was performed. This analysis comprised of looking at Adobe’s current market segments and market offerings, performing a SWOT analysis, performing a PEST analysis, examining Porter’s Five Forces regarding Adobe, and clarifying Adobe’s core competencies and competitive advantages. After this analysis, the strategic recommendation was made for Adobe to expand is Creative Cloud subscription options and increase its efforts in the education market. This plan if successful puts Adobe on …