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Rea, Alex Tacco Melendez, Anju Babu, Neeti Verma, Pravallika Kavikondala
Rea, Alex Tacco Melendez, Anju Babu, Neeti Verma, Pravallika Kavikondala
Engineering and Technology Management Student Projects
REA is an American company that plans to enter the beauty and skincare industry. It wants to enter the skincare industry with a range of innovative products. However, we will focus on analyzing its moisturizing cream and creating a strategic plan for the product.
In our research we were able to understand how the firm studied the current conditions in the skincare and beauty industry to identify a potential business opportunity. We believe that the firm has been successful in recognizing the opportunity and developing a product that would be able to exploit the opportunity they identified.
We studied the …