Business Commons^™

Driving Forces Of Mining Outsourcing: Evidence From China, Bingxu Zheng

Dissertations and Theses Collection (Open Access)

The outsourcing of services by mining enterprises has become a significant global trend. Classic studies have demonstrated that outsourcing can help enterprises obtain professional services, improving productivity and reducing production costs. However, as a transitional economy, China has its unique characteristics regarding the driving forces of service outsourcing. By employing a case study method, one mining service outsourcing provider, and five mining enterprises' interviews and archival data, this study constructs a theory to identify the driving forces and mechanisms of mining enterprises' choice of service outsourcing and a logic relationship between variables via a diagram.

The case study results reveal …

The Effects Of A Private Domain Strategy On Retail Sales Performance, Jianzhong Chen

Dissertations and Theses Collection (Open Access)

The proliferation of Internet technology has led people to become increasingly accustomed to online consumption, thus forming a substitution effect for offline consumption. In particular, the development of social media helps retailers circumvent public domain platforms and develop their own controllable private domain channels to cultivate emotionally connected loyal consumers and finally realize the monetization of emotional relationships. Through empirical study of the quarterly data of 244 self-operated stores of Sanse Corporation in the fourth quarter of 2022, this research obtained the following results: 1. The implementation of private domain marketing strategies, including private domain membership development strategies, live conversion …