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Articles 1 - 5 of 5
Full-Text Articles in Business
Practical Studies Of Brand Management Based On The Factor Of Consumer Values, Ke Chen,
Practical Studies Of Brand Management Based On The Factor Of Consumer Values, Ke Chen,
Dissertations and Theses Collection (Open Access)
2021 will be the final year of the centenary goal of “building a moderately prosperous society in all respects”. Looking back over the past century, China has not only witnessed an increase in national income, but also ushered in abundant changes in social culture and people's spiritual world, and completed the transformation from a traditional single homogeneous cultural society to a flexible and diverse heterogeneous cultural society. In this process, brands become the product of values change and multicultural shock, and consumers shop not only to meet the needs of material functions, but also to express their personal values. To …
Research On The Impact Of Social Responsibility Of Chinese Real Estate Enterprises On Their Competitiveness, Yajiang Xing
Research On The Impact Of Social Responsibility Of Chinese Real Estate Enterprises On Their Competitiveness, Yajiang Xing
Dissertations and Theses Collection (Open Access)
The real estate industry has become the pillar industry of China's national economy and should perform more social responsibilities. Then how to guide enterprises to perform relevant social responsibilities, how to make full use of social responsibilities to enhance enterprise competitiveness, and how to measure the aspects in which corporate social responsibility promotes the development of competitiveness have aroused the discussion and research of the government and relevant academic circles.Therefore, this paper first puts forward a series of assumptions from the perspective of stakeholders.Secondly, establish the evaluation index system of social responsibility and social competitiveness of real estate enterprises through …
The Impact Of Digitalization On International Expansion: A Study On Market Entry Strategy Based On The Integration-Responsiveness Framework, Thian Kiang Tan
The Impact Of Digitalization On International Expansion: A Study On Market Entry Strategy Based On The Integration-Responsiveness Framework, Thian Kiang Tan
Dissertations and Theses Collection (Open Access)
Digitalization has accelerated the growth and creation of new business models. There are more unicorn companies (a non-public company valued at more than US$1B) in the last 10 years than the decades before it. The use of digital technologies presents new opportunities for digitally active firms to capture growth in a new market. This paper studies how digitalization influences the internationalization process of the firm and its mode of entry into a foreign market. Drawing on existing literature on digitalization, this paper creates a novel approach to study the effect of digitalization by classifying firms based on their market business …
Triads Of Interorganisational Conflict: Investigating Asymmetries, Disputes, And Tensions, Li Hao Edson Kieu
Triads Of Interorganisational Conflict: Investigating Asymmetries, Disputes, And Tensions, Li Hao Edson Kieu
Dissertations and Theses Collection (Open Access)
Interorganisational relations are critical resources that are enablers for organisations to achieve competitive advantage. Collaborative ties provide organisations access to new markets, distribution channels, information, and present opportunities to develop or enhance capabilities and competencies. However, interorganisational ties are dynamic and susceptible to relational tensions among collaborative, coordinative, and competitive elements. As such, primarily focusing on collaborative elements between organisations presents an incomplete representation. Social relations involve elements of collaboration and conflict that are not antithetical but dialectical determinants of one another. Despite these conjectures of dialectical tensions, the nature of interorganisational conflict remains elusive. Hence, this dissertation is devoted …
Critical Success Factors Research Based On The Whole Process Practice Of Guangxi Laibin B Electricity Power Plant Bot Project, Liujiang Feng
Critical Success Factors Research Based On The Whole Process Practice Of Guangxi Laibin B Electricity Power Plant Bot Project, Liujiang Feng
Dissertations and Theses Collection (Open Access)
Given the lack of research on the critical success factors of the whole process of BOT projects, this paper conducts research on the BOT projects in Fujian Meizhou Bay, Guangdong Shajiao, and Guangxi Laibin, which applies the critical success factor (CSF) model analysis, and uses scientific questionnaire scoring evaluation to determine the success or failure of the BOT projects. The research results of the paper are in line with the local governments’ summaries and evaluation of the power plants after the end of the projects. This paper uses a mixed research method combining "expert argument + questionnaire + case analysis" …