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The Superstitious Heuristic In Strategic Decision-Making, Jing Liu

Dissertations, Theses, and Capstone Projects

This dissertation focuses on an important but largely ignored phenomenon in the strategic decision literature which I refer to as the use of superstitious heuristics in strategic decision-making. I define the superstitious heuristic as a decision shortcut based on one’s beliefs in the existence of forces or essences that transcend the boundary between the mental/symbolic and physical/material realities in a way that is unsupported by contemporary science. The use ofsuperstitious heuristics in strategic decision-making is prevalent in major economies and influences firms’ strategic behaviors and performance. In this dissertation, I first explored the concept of the superstitious heuristic and …