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A Digital Leadership Lens For A Physical World: Digital Transformation Levers Of Control For Incumbent Companies, Michael J. Seals

Dissertations

A new wave of advanced technologies is disrupting companies of all types and transforming business models within every industry. Long-standing industrial firms that rose to prominence in a pre-digital economy are particularly vulnerable. Prevailing views suggest these companies (hereafter referred to as incumbents) must reimagine their value propositions and transform themselves by leveraging today’s advanced technologies. The opportunities provided by these advanced technologies will significantly affect incumbents whether they participate or not. The pursuit of these opportunities, commonly referred to as digital transformation (DX), is the focus of our research.

Traditional technology-enabled business endeavors creating incremental operational improvements fell within …