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Three Essays Of Negative Social Evaluations And Impression Management In The Social Media Era, Xinran Wang

Doctoral Dissertations

Strategic management researchers are increasingly interested in the influence of social media communication on negative social evaluations and firms’ impression management to reduce negative evaluations. Drawing on communication, psychology, and sociology literature, this dissertation develops three essays to theoretically and empirically investigates negative social evaluations on firms, their antecedents, and firm strategies to manage them in the social media era. In Essay 1, I theorize how social media characteristics—greater access, velocity, emotionality, and communality—lead to a greater likelihood that social disapproval will generate, as well as spread faster, be more intense, and connect more constituents. Further, Essay 1 develops a …