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Full-Text Articles in Business
Bnsf Strategic Analysis, Bella Tran
Bnsf Strategic Analysis, Bella Tran
Honors Theses
Burlington Northern Santa Fe, LLC. (BNSF), is an American railroad that is concentrated in the western two-thirds of the U.S. This railroad has a history stretching back over a century that has led the company to now function as one of the leading Class I Railroad with over 30,000 employees and over 30,000 miles of laid track. Two methods of analysis were used to examine the competitive environment in which BNSF operates. The first is the PESTEL analysis which examines the macro-environment. The second is Porter’s Five Forces which analyzes the competitive environment of an industry. The analyses concluded that …
A Strategic Audit Of Seaworld, Jaden Capaldi, Rachel Jendro, Jacob Mir, Sophie Newman, Tommy Wolfe
A Strategic Audit Of Seaworld, Jaden Capaldi, Rachel Jendro, Jacob Mir, Sophie Newman, Tommy Wolfe
Honors Theses
No abstract provided.
Nelnet Consulting Project, Ellie Hellman, Kennedy Johnston, Abe Stutzman, Emily Kist, Sam Stott, Tom Hermanek
Nelnet Consulting Project, Ellie Hellman, Kennedy Johnston, Abe Stutzman, Emily Kist, Sam Stott, Tom Hermanek
Honors Theses
The purpose of this capstone engagement was to do a market analysis of two potential investment opportunities for Nelnet. Our group went through an extensive research process of current players in the market, regulations that exist, financial considerations, and risk analysis. Through the capstone course we were introduced to design thinking and the 10 types of innovation to use as methods of evaluation for the Nelnet consultation. Our team went through processes such as stakeholder analysis, PESTEL analysis, Porter’s Five Forces, and internal resources and capabilities. Our final project consisted of a formal presentation to Nelnet executives and final report …