Business Commons^™

Three Essays On The Effect Of Scarcity On Consumer Behavior And Firm Performance, Pritosh Kumar

Graduate Theses and Dissertations

Studies have consistently shown that scarcity plays a significant role in shaping decision making. Under conditions of scarcity, individuals tend to behave impulsively, and firms are inclined to redefine their set of priorities and strategies, ultimately impacting their performance. Considering the scant investigation of the mechanisms and effects of scarcity in the supply chain management literature, this dissertation aimed to investigate the roles of scarcity in shaping consumer behavior and firm strategy in three essays.

The first essay investigated the effect of post-stockout scarcity disclosures on consumer responses to stockouts through the lens of product scarcity and signaling theory. The …

“Because I Care I Risk”: How Ceo Free Market Orientation Affects The Extent And Type Of Income Smoothing, Mirzokhidjon S. Abdurakhmonov

Graduate Theses and Dissertations

The executive political ideology literature suffers from a lack of conceptual clarity because social and economic issues are conflated. This has created an inconsistency in empirical findings with the theoretical predictions of the political ideology construct. In this dissertation, I identify a distinct economic component, free market orientation, based on support for economic individualism, competition, and property rights to reconcile these inconsistencies. Specifically, I argue that these indicators of free market orientation will have a unique impact on the way executives run their organizations. I develop a novel scale that measures CEO economic values that I term free market orientation …

One Year Later: An Analysis Of New Horizons, Lancaster Richmond

Finance Undergraduate Honors Theses

New Horizons is a poultry farm located right outside of Nampula, Mozambique. New Horizons growth has continued to flourish since their merge with Frango King. Recently, New Horizons gained a shareholder and created a new partnership with Philafrica Foods. With these new partnerships, New Horizons is committed to maintaining their continuous growth over the coming years by leading with the importance of remaining unified in their mission. The process of integrating perspectives, enhancing managerial oversight, transferring valuable skills, and sharing valuable capacities, as are vital to a merger’s success. This process broken down to the simplest level, involves communication, transparency, …

“Why The Anomaly That Is Super Bowl Marketing Is A Justifiable Investment”, Anthony Cole Brothers

Marketing Undergraduate Honors Theses

By now, we have well established that the Super Bowl is the holy grail of marketing, the championship for the battle of the brands, and the ultimate showcase of creative prowess which determines bragging rights. This American phenomenon is the exception, because it’s the one time on the calendar where viewers are mesmerized by commercials instead of tuning them out as noise. There are critical strategic objectives which can be satisfied, revolutionizing the brand in the eyes of the consumer and drastically expanding brand awareness. We know the vast benefits that well-executed marketing schemes can have for companies, especially during …

Win In India: An Analysis Of Market Entry Strategy Into India’S Food And Beverage Industry, Grayson Greer

Finance Undergraduate Honors Theses

The purpose of this thesis is to examine four different modes of entry when selecting a market entry strategy in an emerging market and learn how to succeed in the world’s largest growing market, India. The introduction chapter discusses the development of international business and why companies choose to expand internationally, honing in on market entry selection in emerging markets. Market entry strategy is broken down into two primary components: county or market selection and mode of entry. Chapter two introduces India as the emerging superpower of the 21st century and conducts both a PESTEL and Porters Five Forces analysis …

Good Taste: Expanding Profits And Geographic Horizons Through Social Responsibility, Carly Cassidy

Finance Undergraduate Honors Theses

Ilusión+, otherwise known as Ilusión Más, is a socially-responsible wine enterprise founded by Pau and Gina Torres, a couple from Tarragona, Spain. In 2013, Pau was diagnosed with Amyotrophic Lateral Sclerosis (ALS), a motor neuron disease which causes muscles to weaken over time and eventually atrophy (National Institute of Neurological Disorders and Stroke). In Spanish, Ilusión signifies hope and wishful thinking, serving as an optimistic name which embodies the resilient attitude of its owners (Word Reference). Ilusión+ selects wine from Spanish vineyards and distributes them in restaurants throughout the country under their brand and story. The company donates a portion …

Feasibility Analysis Of Recycled-Paper Fueled Agricultural Desalination Process: Design Of Recycling And Desalination Processes, Sean M. Street

Chemical Engineering Undergraduate Honors Theses

While recycled-paper-briquettes have lower BTU ratings than wood, and fresh water is typically a low cost to agricultural entities, situations exist where economic and/or environmental factors may allow a recycled-paper-fueled desalination process to be viable for some specific agricultural entities. This document begins with a discussion of how water is priced throughout India before analyzing trends in the Maize futures market. By tying the two together, an opportunity is created for solution which the remainder of the document presents. Paper waste in India makes-up 50% of its solid waste country-wide; however, only a quarter of that waste is recycled - …

Do Investors Value The Required Stress Tests Of Financial Holding Companies?, Brendan A. Colligan

Finance Undergraduate Honors Theses

This paper explores the value of disclosing stress test results to investors and market participants within the US financial system. Recently the Federal Reserve (“Fed”) expanded its required internal stress testing program, often referred to as the Dodd-Frank Act Stress Test (“DFAST”), to include bank holding companies (“BHCs”) with more than $10 billion in total assets. These BHCs were required to publicly disclose their results for the first time in June of 2015. Large BHCs are subject to another level of stress testing implemented by the Comprehensive Capital Analysis Review (“CCAR”). Large BHCs are defined as having more than $50 …