Business Commons^™

Channel Of Exposure And Its Effect On Purchase Decision: Evidence From An Online Retailer, Lei Li

Dissertations and Theses Collection (Open Access)

In the digital era, online retailers engage consumers through a variety of channels, making it critical to understand how multi-channel exposure impacts consumer behavior, purchase conversion and firm outcomes. Drawing upon information overload and attention theories as well as extant research on conversion models, this study examines how channel-specific browsing time and channel diversity influence online users’ conversion and revenue contribution. By utilizing a multi-touch attribution approach, this study analyzes user-level visit data from an online eyewear retailer including millions of visits over a three-month period and finds that cumulative browsing time has a positive impact on both conversion and …

Diversification, Policy Shock, And Firm Performance: An Empirical Study Of The Game Industry In China, Weiwei Li

Dissertations and Theses Collection (Open Access)

Based on the reform of the game licence approval system in 2018, this thesis studied how diversification strategies influence the ability of game enterprises to withstand risk shocks. Specifically, using financial data from A-share enterprises and third-party game product data, this thesis applied econometric methods to examine and obtain a comprehensive picture of the policy effect on the performance of game enterprises, and explored how different diversification strategies affect risk.

Taking other application software enterprises as the control group, this thesis explored the effect of the policy shock on business performance using a difference-in-differences method. The profitability of game enterprises …

How Does The Captain Guide The Brightest Stars? The Effect Of Leadership Styles On Star's Work Performance, Jen-Tsung Chen

Dissertations and Theses Collection (Open Access)

This study aims to investigate the effect of leadership styles on the work performance of star talents. As star talents play more and more critical roles in the sustainable development of enterprise, how to effectively manage star talents’ sustaining growth becomes a crucial issue for organizations. The questionnaire survey is conducted to explore how different leadership styles influence the work performance of star talents. How leader-member exchange mediates the relationship between leadership styles and star talents’ work performance, and how star talents’ annual income moderates the relationship between leadership and star talents’ work performance. A total number of qualified 149 …

Research On Rejuvenation Strategies Of Traditional Apparel Brands, Ziming Yang

Dissertations and Theses Collection (Open Access)

This paper discusses the brand rejuvenation of traditional apparel companies, focusing on whether brand rejuvenation affects brand preference and purchasing behavior, and how to effectively implement brand rejuvenation strategies. In theory, it constructs a brand rejuvenation measurement model and explores the impact of brand rejuvenation on brand equity, as well as the relationship between brand rejuvenation, brand preference and brand equity. In practice, this paper takes Cabbeen as an example to conduct a case study to analyze the implementation process, influencing factors and implementation effects of Cabbeen's brand rejuvenation strategy.

Qualitative and quantitative research methods, specifically the case study and …

Diversification Strategies And Corporate Financial Distress: The Impact Of Monetary Tightening And Ipo Timing, Yingcen Zhang

Dissertations and Theses Collection (Open Access)

Diversification as a strategic objective has become increasingly pursued by many enterprises. However, whether diversification truly brings robust business operations and risk dispersion effects remains a focal point of attention in both academic and practical realms. This study, grounded in Chinese practice, empirically examines the relationship between corporate diversification and financial distress and further discusses the interactive impact of monetary policy tightening and diversification on corporate financial distress.

Empirical analysis results indicate a positive correlation between corporate diversification and financial distress in China. This finding suggests that diversification may not always confer the advantage of risk dispersion to enterprises; it …

Exploring Divestitures: Studies On Motivation Factors And Tools, Yun Qiao

Dissertations and Theses Collection (Open Access)

This paper explores the phenomenon of 'big company disease' commonly experienced by large companies as they expand. In Western markets, companies are more inclined to respond to the financial market by undergoing divestitures to address this issue. Divestitures simplify the company's structure, making it easier for investors to understand its value. Consequently, this facilitates companies in acquiring more capital resources and provides strong incentives for management. However, in emerging markets, divestitures are less likely due to a less developed financial market and the advantages associated with maintaining a large size and control.

The first study focuses on how listed companies …

Study On The Influence Of Confucianism And Corporate Governance Mechanism On Performance, Yujie Wu

Dissertations and Theses Collection (Open Access)

As the cornerstone of traditional Chinese culture, Confucianism profoundly influences Chinese enterprises' behaviour. This study empirically examines the impact of Confucianism and corporate governance mechanisms on companies' financial and social performance, yielding the following principal conclusions utilizing data from Chinese-listed companies:

Firstly, Confucianism significantly and positively influences corporate performance. Enterprises deeply rooted in Confucian culture often exhibit superior financial and social performance. This finding indicates the positive role of Confucianism in promoting responsible corporate behaviours and enhancing performance.

Secondly, the impact of corporate governance mechanisms on corporate performance is complex. An increase in institutional ownership correlates positively with corporate performance, …

Key Success Factors Of Strategic Transformation For Sino-French Cooperation In The Development Of Third-Party Markets In Africa, Bin Wang

Dissertations and Theses Collection (Open Access)

The most popular form of third-party market cooperation is an innovative international economic and trade cooperation model initiated by China under the context of the “Belt and Road” initiative nowadays. Although China and France, as non-state actors, have actively promoted trilateral cooperation and improved various agreements, the trilateral countries have not achieved effective resource complementarity due to differences in political and economic systems and goals, resulting in high complexity in the cooperation process.

Therefore, the research topic of this study is dedicated to addressing this pain point and assisting Chinese enterprises in leveraging third-party markets to expand overseas business under …

Research On The Industrial Chain Network-Driven Innovation Model Of China's Audio-Visual Industry Park, Yang Chen

Dissertations and Theses Collection (Open Access)

This dissertation explores the model through which Chinese audio-visual industry parks drive innovation leveraging industrial chain networks, with Xing Guang Movie and Television Park as the core case study. It also integrates analyses of several other representative Chinese audio-visual industry parks. Based on these case analyses, it identifies critical elements essential for successful innovation within audio-visual industry parks driven by industrial chain networks, thereby providing a realistic foundation for the theoretical framework of the thesis.

Drawing on innovation theory, network theory, industrial chain network theory, and collaborative capability theory, this study abstracts the model driving innovation through industrial chain networks …

Construction Of Esg Evaluation Index System Of State-Owned Listed Companies: Analysis Based On The Perspective Of Comprehensive Corporate Value, Yiping Sun

Dissertations and Theses Collection (Open Access)

In this paper, I explore the applicability of environmental, social, and governance (ESG) evaluation systems to Chinese state-owned enterprises (SOEs). I assess these ESG evaluation systems in terms of the overall value of Chinese SOEs and point out that these enterprises do not have their own evaluation system. Establishing an ESG system for Chinese SOEs can encourage them to disclose quantifiable indicators, thus objectively demonstrating their comprehensive ESG performance and helping to enhance their overall value. I examine the current ESG evaluation systems in detail and find that there are many problems in applying the main international evaluation systems to …

Driving Forces Of Mining Outsourcing: Evidence From China, Bingxu Zheng

Dissertations and Theses Collection (Open Access)

The outsourcing of services by mining enterprises has become a significant global trend. Classic studies have demonstrated that outsourcing can help enterprises obtain professional services, improving productivity and reducing production costs. However, as a transitional economy, China has its unique characteristics regarding the driving forces of service outsourcing. By employing a case study method, one mining service outsourcing provider, and five mining enterprises' interviews and archival data, this study constructs a theory to identify the driving forces and mechanisms of mining enterprises' choice of service outsourcing and a logic relationship between variables via a diagram.

The case study results reveal …

The Effects Of A Private Domain Strategy On Retail Sales Performance, Jianzhong Chen

Dissertations and Theses Collection (Open Access)

The proliferation of Internet technology has led people to become increasingly accustomed to online consumption, thus forming a substitution effect for offline consumption. In particular, the development of social media helps retailers circumvent public domain platforms and develop their own controllable private domain channels to cultivate emotionally connected loyal consumers and finally realize the monetization of emotional relationships. Through empirical study of the quarterly data of 244 self-operated stores of Sanse Corporation in the fourth quarter of 2022, this research obtained the following results: 1. The implementation of private domain marketing strategies, including private domain membership development strategies, live conversion …

Empirical Study Of Cashback Affiliate Strategy: Evidence From A Cashback Website, Liu Xinyong

Dissertations and Theses Collection (Open Access)

With the rapid development of internet technology, e-commerce has become increasingly prosperous with online shopping increasingly penetrating into the daily life of consumers. Online channel has become an indispensable channel for merchants to reach their customers. To improve sales performance and address competition from rivals, online merchants have developed various promotion methods. Cashback promotion has gradually become one of the popular promotion methods, and attracted attention from scholars. This paper aims to investigate the relationship between cashbacks and consumer behaviors using data on Taobao merchants on a large cashback website in China. Two studies with a large number of transaction …

The Impact Of Board Heterogeneity On Corporate Internationalization Strategy, Yi Qiang

Dissertations and Theses Collection (Open Access)

This study analyzes the relationship between board heterogeneity and the company’s internationalization strategy to determine the internal mechanism through which board heterogeneity affects the company’s internationalization strategy. Based on the analysis of the primary effect, the moderating effects of contextual factors at various levels, such as individual, organization, and environment, are introduced. Subsequently, this study empirically tests the proposed research hypothesis using the data of Chinese listed companies from 2011 to 2020.

The empirical results indicate that board heterogeneity has a positive impact on the company’s internationalization strategy. When the board chairman is female or has a longer tenure, board …

Key Factors In The Strategic Transformation Of Traditional Food Enterprises In China, Hui Ching Lau

Dissertations and Theses Collection (Open Access)

The food industry is an important industry for China’s social development and one of the pillar industries of China's industrial economy. With the development of China’s urbanization, the victory of building a moderately prosperous society in all respects, and the continuous improvement of people’s living standards, consumer demand has become diversified and rationalized from “seeking for fullness” to “seeking for good”. In this context, the supplier of food products, that is, food companies, has become more competitive in market segments. With the continuous improvement of China's market openness, many top international food companies have flooded into the food industry. Coupled …

A Study On The Role Of Innovative Enterprise-Farmer Contracts In The Sustainable Development Of Agricultural Industrialization - A Perspective Based On Ghm Theroy, Yanjie Wu

Dissertations and Theses Collection (Open Access)

Agricultural industrialization is the primary channel to promote large-scale agricultural production, intensive processing, and marketing, enhancing agricultural production efficiency. In the long run, promoting agricultural industrialization is conducive to the deep integration of primary, secondary, and tertiary industries. It can improve the comparative efficiency of agriculture and reduce poverty by promoting the employment of agricultural labor and the flow of production factors between urban and rural areas. The model of “leading enterprises+farmers” is a significant agricultural industrialization business model. In China, the development of agricultural industrialization is late and fast, and more problems have emerged in the development. The contractual …

Essays On Financial Materiality Of Corporate Social Responsibility And Corporate Strategies, Yang Lan

Dissertations and Theses Collection (Open Access)

This dissertation investigates how the endorsement of certain social activities by CSR standards impacts stakeholders’ interpretation on firms’ motivation of doing CSR and how managers make decisions on which specific CSR activities they would like to participate in. The first essay examines how the standards release of CSR by Sustainability and Accounting Standards Board (SASB) affects the relationship between material CSR and firm performance outcomes in terms of stock returns (for investors) and sales growth (for customers), through shaping investor and customer perceptions on the motivation underlying a firm’s material CSR activities. I further argue that a sharp increase in …

How To Build An Innovation Ecosystem In Enterprises -- Taking 3nod As An Example, Zhixiong Liu

Dissertations and Theses Collection (Open Access)

In recent years, the global economy has been sluggish, especially affected by the Sino-USA trade war and the COVID-19, the harsh market environment and increased business uncertainty. In addition, China’s manufacturing industry is facing the impact of disappearance of the demographic dividend and strict environmental protection policies, so they are facing tremendous pressure for survival. At the same time, a new generation of science and technology continues to sprout and gradually penetrates in to production and life. Therefore, under these conditions, the innovation activities of manufacturing enterprises are more important and urgent. How to construct systematic innovation activities for manufacturing …

Innovation Strategies In Chinese Smes: An Examination Of The Role Of Family Ownership, And The Social Identity And Regulatory Focus Of Ceos, Tiejiong Fan

Dissertations and Theses Collection (Open Access)

Since the reform and opening up, China’s family enterprises have developed rapidly and some family enterprises have entered the period of intergenerational inheritance which may experience some organizational turbulence and face great uncertainty. Meanwhile, more and more CEOs of Chinese enterprises realize that innovation has become the driving force for the transformation and upgrading of SMEs. So, during the intergenerational inheritance and afterwards, whether CEOs of family enterprises make the same decision on innovation strategy as CEOs of non-family enterprises? Whether the second generation CEOs of family enterprises make the same decision on innovation strategy as the founders of family …

Essays On Status Dynamics In Collectivistic Institutions, Eugene Yi Cheong Tung

Dissertations and Theses Collection (Open Access)

The essays reflect on the relationship between status hierarchies and institutional changes. In the course of accumulating social resources, high status actors lead and become the change in the institution; the relationship between the leaders and their communities is especially fascinating. A theory is proposed to explain the general patterns of status dynamics and an empirical test is conducted to partially test the theorized social relationships. This study highlights the strength of social governance in ensuring collective well-being in the course of never-ending changes in the institution.

Tipping Point From A Holistic View: An Integrated Theory Of Innovation Management And Evolution In Ai-Based Robots Companies, Weifeng Zheng

Dissertations and Theses Collection (Open Access)

The AI-based robot industry is a product of AI technology combined with traditional robotics. From the literature review on innovation management and AI-based robots, few scholars have studied the development path and internal mechanism of the AI-based robot industry. Focusing on the current specific micro-enterprises, meso-phenomena, and macro-systems, this paper studies the innovation management paths of enterprises in detail using research methods including literature review, case analysis, and questionnaire interview.

This paper focuses on the TO C/B application product enterprises in the downstream of the industry chain, and the following conclusions are drawn:1) The first principle of innovation management of …

Geographical Diversification Revisited: Examining Context To Date And Moderating Effects Of Crisis, Deepika Aniruddha Deshpande

Dissertations and Theses Collection (Open Access)

This study seeks to revalidate existing research insights on the relationship between internationalization and firm performance and to examine the role of the Global Financial Crisis (GFC) as a potential moderator to this relationship. The research uses a longitudinal database of US-listed manufacturing companies over the period 2000-19. It employs a foreign market penetration-based construct as well as a foreign production-based construct of internationalization and uses a fixed effects linear regression model for the analysis.

The study suggests that the relationship between foreign market penetration-based internationalization and firm performance shows a declining trend over the past two decades. This may …

Dual Agenda Innovation: How Firms Pursue Economic And Environmental Goals Simultaneously, Tianni Xie

Dissertations and Theses Collection (Open Access)

With the increasing prevalence of UN SDG (Sustainable Development Goals) and ESG movement, more and more companies have started to include environmental performance as part of their strategic goals. From both risk management and value creation perspectives, not only is the positive environmental performance socially desirable, but it also can affect the economic performance. Companies strive to achieve superior environmental and economic performance (i.e.E2 performance), but few have succeeded.

In this dissertation research, the author proposed that firms are more likely to achieve superior E2 performance by engaging in dual agenda innovation that integrates environmental goal and economic goal in …

A Research On The Innovative Performance Of Clustering Enterprises In Industrial Parks: Evidence From Shenzhen, China, Jiangong Bai

Dissertations and Theses Collection (Open Access)

How about the innovation performance of enterprises clustered in the industrial parks? This is the core question of this study. Based on the thinking and evolution of the question, this study will focus on the impact of industrial agglomeration on enterprise innovation performance with enterprise relations and informal institution as intermediate variables.

In this study, Shenzhen, as a city of innovation, is selected as the research area where sample parks and enterprises can be investigated to obtain data. This study constructs and measures the strength of informal institution and enterprise innovation performance through grounded theory and fuzzy matter-element method, evaluates …

Research On The Impact Of Social Responsibility Of Chinese Real Estate Enterprises On Their Competitiveness, Yajiang Xing

Dissertations and Theses Collection (Open Access)

The real estate industry has become the pillar industry of China's national economy and should perform more social responsibilities. Then how to guide enterprises to perform relevant social responsibilities, how to make full use of social responsibilities to enhance enterprise competitiveness, and how to measure the aspects in which corporate social responsibility promotes the development of competitiveness have aroused the discussion and research of the government and relevant academic circles.Therefore, this paper first puts forward a series of assumptions from the perspective of stakeholders.Secondly, establish the evaluation index system of social responsibility and social competitiveness of real estate enterprises through …

Practical Studies Of Brand Management Based On The Factor Of Consumer Values, Ke Chen,

Dissertations and Theses Collection (Open Access)

2021 will be the final year of the centenary goal of “building a moderately prosperous society in all respects”. Looking back over the past century, China has not only witnessed an increase in national income, but also ushered in abundant changes in social culture and people's spiritual world, and completed the transformation from a traditional single homogeneous cultural society to a flexible and diverse heterogeneous cultural society. In this process, brands become the product of values change and multicultural shock, and consumers shop not only to meet the needs of material functions, but also to express their personal values. To …

The Impact Of Digitalization On International Expansion: A Study On Market Entry Strategy Based On The Integration-Responsiveness Framework, Thian Kiang Tan

Dissertations and Theses Collection (Open Access)

Digitalization has accelerated the growth and creation of new business models. There are more unicorn companies (a non-public company valued at more than US$1B) in the last 10 years than the decades before it. The use of digital technologies presents new opportunities for digitally active firms to capture growth in a new market. This paper studies how digitalization influences the internationalization process of the firm and its mode of entry into a foreign market. Drawing on existing literature on digitalization, this paper creates a novel approach to study the effect of digitalization by classifying firms based on their market business …

Triads Of Interorganisational Conflict: Investigating Asymmetries, Disputes, And Tensions, Li Hao Edson Kieu

Dissertations and Theses Collection (Open Access)

Interorganisational relations are critical resources that are enablers for organisations to achieve competitive advantage. Collaborative ties provide organisations access to new markets, distribution channels, information, and present opportunities to develop or enhance capabilities and competencies. However, interorganisational ties are dynamic and susceptible to relational tensions among collaborative, coordinative, and competitive elements. As such, primarily focusing on collaborative elements between organisations presents an incomplete representation. Social relations involve elements of collaboration and conflict that are not antithetical but dialectical determinants of one another. Despite these conjectures of dialectical tensions, the nature of interorganisational conflict remains elusive. Hence, this dissertation is devoted …

Critical Success Factors Research Based On The Whole Process Practice Of Guangxi Laibin B Electricity Power Plant Bot Project, Liujiang Feng

Dissertations and Theses Collection (Open Access)

Given the lack of research on the critical success factors of the whole process of BOT projects, this paper conducts research on the BOT projects in Fujian Meizhou Bay, Guangdong Shajiao, and Guangxi Laibin, which applies the critical success factor (CSF) model analysis, and uses scientific questionnaire scoring evaluation to determine the success or failure of the BOT projects. The research results of the paper are in line with the local governments’ summaries and evaluation of the power plants after the end of the projects. This paper uses a mixed research method combining "expert argument + questionnaire + case analysis" …

Entrepreneurial Intention Amongst Scientists And Their Transition To Roles In Research Based Startups, Krishna Kumar Nallur

Dissertations and Theses Collection (Open Access)

The involvement of scientist and their transition to Research based Startup’s (RBSU’s) has been identified as a key factor in their success. This study was undertaken to better understand this transition of the scientist into the RBSU. It followed a two-step process of interviewing 28 researchers, researcher - entrepreneurs and researcher - startup employees followed by a survey with 104 individuals with similar backgrounds in research, entrepreneurship and as startup employees. the survey sought to understand the effects of entrepreneurial training / internships, access to entrepreneurs (network) and the role of events on these individuals and the likelihood of their …