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Book Review: The Strategy Oven, Donald Nordberg

Donald Nordberg

Q. Why are there so many books about strategy? A. Because it is a subject we know so little about. There is an element of truth in this old joke. Strategy is both amorphous and important. Unlike most other subjects in business and management, it has no agreed beginning and certainly no end. It is difficult even to determine when "business policy" became "strategy", or whether strategy is the superset of organizational behaviour, human resources, marketing, operations, information systems, finance, accounting, and leadership, or a subset of each. Selecting an approach – and a textbook – involves a baffling array …