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Strategy Formulation For Performance Improvement Of Indian Corrugated Industry: An Application Of Swot Analysis And Qspm Matrix, Mahima Gupta, Charu Shri Dr., Anshu Agrawal Dr.
Strategy Formulation For Performance Improvement Of Indian Corrugated Industry: An Application Of Swot Analysis And Qspm Matrix, Mahima Gupta, Charu Shri Dr., Anshu Agrawal Dr.
Journal of Applied Packaging Research
Strategy formulation and implementation is one of the most important tasks that managers in every organization need to perform. This process has emerged with a range of approaches that enjoyed different levels of support and recognition over time. But, somehow in Indian unorganized SMEs, it has not been applied effectively. The aim of the present study is to develop an appropriate strategy for Indian corrugated firms. To reach this object, the study suggests SWOT analysis along with QSPM and SPACE matrix. Vast literature survey was done to explore different factors for SWOT Analysis and then the weight and importance of …