Business Commons^™

An Analysis Of The Competitive Advantages And Threats For Micro, Small & Medium-Sized Businesses (Msmes) In Mexico, Jose Luis Pool Sierra

University Honors Theses

This thesis analyzes the Micro, Small & Medium-sized (MSMEs) businesses in Mexico, their current threats and competitive advantages. The research explores the major issues business owners face and potential strategies they could implement in order to thrive and promote growth for their organizations, using strategies in Supply Chain Management and Good Managerial planning practices, such as the application of the Supply Chain Operations Reference Model (SCOR). The thesis also analyzes a medium-sized business in Mexico and recommends strategies based on the SCOR framework that such an organization could apply to their business operations in order to avoid obstacles and potential …

Ossia Marketing Plan - Hearing Aid Batteries & Starkey Partnership, Abdalilah Owaishiz, Bret Hunley, Caitlin Mohnike, Radha Shrikhande, Tyler Stahl

Engineering and Technology Management Student Projects

Using this marketing plan, Ossia, a wireless power technology company, will launch into a new market - hearing aid batteries. By partnering with Starkey Manufacturing, a United States based hearing aid manufacturer, they will be able to capitalize on Starkey’s existing user base and sales team, allowing fast entry into the market.

There are four products that are the basis for this plan - a base antenna, expansion antenna, cloud-based management portal, and a wirelessly powered hearing aid battery (using Cota Powered Technology). Starting with a Total Addressable Market of just over 51,000 people (or approximately $4.6 million in potential …

Foodini Marketing Plan, Dave Sherman, Rita Snodgrass, Bharat Verma, Michael Oluwole, Oneshin Aiken

Engineering and Technology Management Student Projects

This plan provides the strategic direction for the rollout and marketing of the Foodini 2.0, the newest product from the Foodini division of Natural Machines. The Foodini 2.0 is the second 3D Food Printer produced by Natural Machines. The Foodini 1.0 was marketed exclusively to high end restaurants, with a small number released. The Foodini 2.0 builds on the Foodini 1.0 platform by adding an integrated oven and IoT functionality. With the Foodini 2.0, we will introduce subscription access to the new Foodini Design Library, as well as an option for customers to purchase individual designs. The Foodini 2.0 is …

Lean Startups And Strategic Management, Joshua Binus, Horatiu Corban, Stephanie Miller, Hans Vanderschaaf

Engineering and Technology Management Student Projects

Slides from a group presentation that offers a lean startup methodology overview, examines challenges and solutions, reviews case studies and discusses lean and strategic management.

Dynamic Capabilities Related To Converging Software Markets, Mike Smith

Engineering and Technology Management Student Projects

Methodology for in the software development life cycle has rapidly evolved over the last couple decades. This evolution is related to strategies born in just-in-time manufacturing which reveal themselves through methods such as rapid application development, waterfall development, spiral development, agile development, and DevOps. Coupled with consumer and industry adoption of cloud-based technologies, software releases to consumers can happen minutes after code-commits. This environment breeds highly competitive firms, rapid and frequent new entrants, ever changing resource barriers, and a constant threat of replacement. To mitigate these risks the adoption of dynamic capabilities could improve firm success and assist in ensuring …

Reb Strategic Plan, Mohamed Sheikh, Catalina Reyes, Oneshin Aiken, Marthed Mohammed, Bhawinee Banchongraksa

Engineering and Technology Management Student Projects

Slides from a presentation outlining the strategic plan for a new skin care enterprise, including strategic planning, customer analysis,marketing plan and forecasting.

Dynamics Capabilities, Caroline Mudavadi, Farshad Madani, Garrett Gilliland, Corey White

Engineering and Technology Management Student Projects

Slides from a presentation based on Teece, D. J. (January 01, 2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28, 13, 1319.

Discusses capabilities that enable business enterprises to create, deploy, and protect the intangible assets that support superior long-run business performance.

Third Extrusion Project: Project Analysis, Ingrid Suarez

Engineering and Technology Management Student Projects

This paper uses a case study approach to analyze the Third Extrusion Project (TEP) in Cerro Matoso S.A (CMSA). The TEP was chosen to be analyzed because of the importance to the company, the quality of the project management, and the impact in CMSA’s business. The analysis was focused on the managerial and organizational aspects, rather than on technical topics. It was based on the Strategic Project Leadership framework proposed by Dr. Aaron Shedar.

BHP Billiton, the parent organization of CMSA, is one of the world’s premier mining companies. Its project management office aims to ensure that the project management …