Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Three Essays On The Enterprise Strategy For Multinational Firms, Veselina Plamenova Vracheva
Three Essays On The Enterprise Strategy For Multinational Firms, Veselina Plamenova Vracheva
Theses and Dissertations in Business Administration
The enterprise strategy (ES) of the firm is the overarching organizational strategy which reflects the firm's degree of integration with society. It asks, "What do we stand for?" Very little is known about the ES; however, it is an important construct which can deepen our understanding of the stakeholder management process and the firm's long-term performance. Unlike much previous ES research, this three-essay dissertation examines both the nature of and the antecedents for ES in a cross-national setting.
The introductory essay offers a conceptual model describing the organizational identity orientation effects on the multinational enterprise's (MNE) ES. Additionally, it shows …