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Full-Text Articles in Business
Social Capital And Dynamic Capabilities In A Top Management Team, Blaine Schreiner
Social Capital And Dynamic Capabilities In A Top Management Team, Blaine Schreiner
Doctor of Business Administration Dissertations
Top management teams greatly influence the performance of their organizations based on their interpretations of the situations they face and the decisions they make built on those interpretations. In addition, the long-term success of the organization relies upon the top management team’s ability to properly balance the exploration and exploitation capabilities of the organization. The literature regarding the impact of the top management team’s social capital is limited and even less is known about the intra-organizational social capital of this group. This study examines the effect of the top management team’s intra-organizational social capital on exploratory and exploitative dynamic capability …
Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert
Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert
Atlantic Marketing Journal
Often the most valuable assets of a marketing driven firm are intangible assets such as a brand name, intellectual capital, and the expertise and knowledge of employees. The new breed of marketing leaders understand that it is important for employees to collaborate and be engaged and that leaders must be agents of change, creative, ethical, and global thinkers who can create learning organizations. The research reveals that organizations that are going to thrive in the knowledge economy are those that have marketing leaders who can build learning organizations, encourage diversity, and ensure employees are engaged in meaningful work.