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Strategies To Succeed In An Increasingly Technology-Based Environment: A Study Of The Automotive Industry, Jose Geleilate
Strategies To Succeed In An Increasingly Technology-Based Environment: A Study Of The Automotive Industry, Jose Geleilate
FIU Electronic Theses and Dissertations
This dissertation investigates how firms embedded in an increasingly technology-based industry change their vertical integration and product development strategies in order to remain competitive and increase value capture. The first essay is a theoretical development integrating concepts of industry structure, organizational governance form and innovation in order to disentangle past research’s disagreements and guide future studies. Firms are seen as proactive actors that also have their decisions strongly shaped by structural (architectural) factors. The second essay focus on analyzing how module suppliers achieve a sustained competitive advantage by increasing their focus on modular products and innovations as well as managing …