Business Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Managing Information For Innovation Using Knowledge Integration Capability: The Role Of Boundary Spanning Objects, Chandan Acharya, Divesh Ojha, Rahul Gokhale, Pankaj Patel

Publications and Research

Knowledge Integration (KI) or the capability to collate and process distinctive stocks of organizational information is central to innovation. Although an essential capability, KI is also challenging to accomplish in practice due to relational obstacles. The relational obstacles arise because of knowledge boundaries: (a) syntactic boundary where the challenge is to transfer the knowledge; (b) semantic boundary where the challenge is to translate the knowledge; and (c) pragmatic boundary, where the challenge is to transform the knowledge to realize relational rents. In this paper, we propose that these relational obstacles could be resolved through a common lexicon, common meaning, and …

Low Textbook Cost Syllabus For Mgt 9600 (Strategy And Competitive Advantage), Helaine J. Korn

Open Educational Resources

This course examines how to gain advantage against competitors in the complex and dynamic global marketplace. Core business strategy themes include how to analyze the business environment, assess resources and capabilities, and choose competitive strategies. The course also considers how to create corporate value through configuring and coordinating multibusiness activities. Core corporate strategy themes include how to analyze scale and scope, evaluate corporate competencies, manage the multibusiness corporation, assess global strategies, and choose corporate strategies.

Strategic Management, Punit Arora

Open Educational Resources

Strategic Management is an integrative course that is designed to provide students with an understanding of the nature of businesses, their leadership and governance, and how the various functional areas (finance, marketing, accounting, operations, etc.) fit together to support a broad and purposeful organization. Strategic Management is the process whereby a firm chooses its business activities and establishes and sustains its position in a competitive market. It explores such questions as: Why do some companies succeed; while others fail? How can a company build and sustain competitive advantage? Which industries offer the best opportunities for long-term profitability? The course materials …

Global To Local: Creating 'Glocal' Links For Diplomacy, Rhonda S. Binda

Open Educational Resources

Over the past few years, “smart cities” have led in leveraging technology to modernize their services and infrastructure— and have emerged on the global stage on key issues of international concern. In 2017, Hidalgo and Horacio Rodríguez Larreta, Mayor of Buenos Aires, spearheaded the Urban 20 (U20), a platform for major cities in G20 countries to bring their “urban perspective” to the G20 member states in tackling common problems, showcasing their innovative approaches leveraging emerging technologies at the local level to tackle global issues. In April 2018, mayors from 20 cities signed the U20’s first Joint Declaration; six months later, …

Brave New World - Innovation 2.0 And Public Private Partnerhips (P3s), Rhonda S. Binda

Open Educational Resources

The trifecta of globalization, urbanization and digitization have created new opportunities and challenges across our nation, cities, boroughs and urban centers. Cities are in a unique position at the center of commerce and technology becoming hubs for innovation and practical application of emerging technology. In this rapidly changing 24/7 digitized world, city governments worldwide are leveraging innovation and technology to become more effective, efficient, transparent and to be able to better plan for and anticipate the needs of its citizens, businesses and community organizations. This class will provide the framework for how cities and communities can become smarter and more …

Race To Learn: Knowledge Characteristics And Resource Structure, Chandan Acharya, Isabel Rechberg, Xiaodan Dong

Publications and Research

Purpose

This paper studies the impact of the interactive effect of knowledge characteristics – tacitness, specificity and availability— and resource structure —complementarily and asymmetric—on learning race behavior among International Joint Venture (IJV) partners in China.

Design/methodology/approach

Preliminary in-depth interviews with three IJV managers were conducted to develop and evaluate the tentatively developed questionnaire. The finalized survey questionnaire was distributed to middle and top-level managers of IJVs, resulting in a total of 124 usable surveys. The psychometric properties of data were evaluated using Cronbach’s alpha and confirmatory factor analysis, and hypotheses were tested using a Generalized Linear Model.

Findings

The results …

What Impedes The Success Of Late Mover It Clusters Despite Economically Favorable Environments? A Case Study Of An Indian It Cluster, Harini Mittal, Punit Saurabh, Devang Rohit, Kathak Mehta

Publications and Research

The Information Technology (IT) industry in India, is one of the major contributors to the country’s growth story. It is organized in a few strong and dominant clusters across the country. Recent research focuses on the emergence, growth and success of the seven big IT clusters that account for 96.55  of total software exports from the country. Unlike the six successful late mover clusters, there are several other late mover IT clusters that have not experienced similar growth. Why do some of the late mover IT clusters in India succeed while others fail to take off despite favorable economic conditions? …

The Superstitious Heuristic In Strategic Decision-Making, Jing Liu

Dissertations, Theses, and Capstone Projects

This dissertation focuses on an important but largely ignored phenomenon in the strategic decision literature which I refer to as the use of superstitious heuristics in strategic decision-making. I define the superstitious heuristic as a decision shortcut based on one’s beliefs in the existence of forces or essences that transcend the boundary between the mental/symbolic and physical/material realities in a way that is unsupported by contemporary science. The use ofsuperstitious heuristics in strategic decision-making is prevalent in major economies and influences firms’ strategic behaviors and performance. In this dissertation, I first explored the concept of the superstitious heuristic and …

Modular Interconnected Processes, Fluid Partnering, And Innovation Speed: A Loosely Coupled Systems Perspective On B2b Service Supply Chain Management, Chandan Acharya, Divesh Ojha, Pankaj C. Patel, Rahul Gokhale

Publications and Research

In this paper, we examine whether and how loosely coupled systems in service supply chains influence the speed of innovation in service organizations. Drawing upon the nomological network of loosely coupled systems, we propose a way for supply chains in the business to business (B2B) market context to be conceptualized as loosely coupled systems and explain how the dialectical elements of modularity at the interface of standard process and content interfaces (SPCI) and structured data connectivity (SDC) enable the sharing of high-quality information through fluid partnership in service supply chains to improve innovation speed. Results that are based on a …

Relational Pluralism In Boards Of Directors: A Multidimensional View, Zhu Zhu

Dissertations, Theses, and Capstone Projects

A large body of literature has been devoted to explaining the influence of corporate boards on their firms’ financial performance, yet the findings paint a puzzling picture. My dissertation seeks to shed light on current research by paying nuanced attention to latent board characteristics and obtaining a more comprehensive understanding of the board-performance relationship. I adapt a relational pluralistic perspective of the board to empirically examine multiple facets of director ties, identities, power relations, and networks and their effect on firm performance. This relational view of the board extends the current understanding of director behavior by aggregating director relationships on …

Supply Chain Organizational Infrastructure For Promoting Entrepreneurial Emphasis And Innovativeness: The Role Of Trust And Learning., Divesh Ojha, Jeff Shockley, Chandan Acharya

Publications and Research

Research has argued that inter-organizational trust and learning are critical factors associated with successful supply chain innovation and long-term competitiveness. In this paper, we develop and test a proposed model of supply chain organizational design using survey data collected from 128 decision-makers across diverse sample of supply chain decision-makers across many industries. Our analysis provides evidence that both trust and supply chain learning play important, but distinctive roles in developing an entrepreneurial and innovative supply chains. Moreover, our research findings add critical insight into existing resource-based perspectives of supply chain innovation by illuminating the roles and progression of the different …

Disciplinarity And Trandisciplinarity In The Study Of Knowledge, Jay H. Bernstein

Publications and Research

Scholarly inquiry about the nature and significance of knowledge has been shaped by disciplinary traditions and priorities that define “knowledge” differently and result in disconnected literatures. In the mid to late twentieth century, library science educator Jesse Shera sought to bridge the conceptual gap between epistemological and sociological approaches to knowledge in proposing a new discipline he called social epistemology. Around the same time, long-term projects by the economist Fritz Machlup and the physical chemist turned philosopher of science Michael Polanyi did not merely combine existing disciplinary approaches but transcended conventional frameworks for conceptualizing knowledge. These scholars can be viewed …