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Full-Text Articles in Business
International Clustering And Foreign Subsidiary Performance, Jing'an Tang
International Clustering And Foreign Subsidiary Performance, Jing'an Tang
WCBT Faculty Publications
The article discusses the development and testing of a network-based model of international clustering and foreign subsidiary performance in an attempt to determine how multinational companies (MNC) enter a foreign country to build their own foreign cluster. It focuses on the foreign peer network (FPN) to incorporate both the social and economic interactions within a cluster. An FPN is described as a set of social and economic relations among a group of foreign subsidiaries that are from the same home country and run same or similar businesses within a common geographic area in the host country. The initial condition of …
Which Ties Matter When? The Strategic Impact Of Network Linkages On Foreign Subsidiary Survival, Jing'an Tang, Paul W. Beamish
Which Ties Matter When? The Strategic Impact Of Network Linkages On Foreign Subsidiary Survival, Jing'an Tang, Paul W. Beamish
WCBT Faculty Publications
In addition to enriching the network theory by specifying the conditions under which business networks affect firm performance, our study contributes to the international strategic alliances literature in answering the questions of when to ally and with whom to ally for managers dealing with international expansions.
How Unilever Hpc-Na Sold Its Employees On The Balanced Scorecard, Bridget Lyons, Andra Gumbus
How Unilever Hpc-Na Sold Its Employees On The Balanced Scorecard, Bridget Lyons, Andra Gumbus
WCBT Faculty Publications
Unilever Home & Personal Care-North America (HPC-NA) not only takes marketing its products very seriously, but it heavily promotes its balanced scorecard to employees as well. No wonder Unilever HPC-NA successfully designed a unique strategy to communicate awareness of the BSC while encouraging its participation and use. Their experiences should prove valuable to other organizations implementing a balanced scorecard and to those just beginning to formulate a communications approach to internal stakeholders about its role, significance, and use. The Unilever HPC-NA marketing campaign provides an effective strategy that other firms may consider when marketing a balanced scorecard internally. The HPC-NA …