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The Practice Of Scenario Planning: An Analysis Of Inter- And Intra- Organizational Strategizing, Gary Bowman, Ryan Parks
The Practice Of Scenario Planning: An Analysis Of Inter- And Intra- Organizational Strategizing, Gary Bowman, Ryan Parks
Gary Bowman
Strategic activity is often punctuated through the application of strategy tools. Despite widespread use, opacity surrounds how these tools shape the strategy process. We examine the application and effect of a scenario planning process at an inter- and intra-organizational level. We use a longitudinal case study to demonstrate the importance of sensemaking in strategizing activity at the inter-organizational level. We also demonstrate the relative weakness of the scenario narrative as a boundary object capable of transferring knowledge to the intra-organizational level. Through empirical and theoretical integration we develop a model depicting the flow of knowledge in inter- and intra-organizational strategizing.
Possible Futures, Present Logics: A Neo-Institutional View Of The Scenario Planning Process, Gary Bowman, Ryan Parks
Possible Futures, Present Logics: A Neo-Institutional View Of The Scenario Planning Process, Gary Bowman, Ryan Parks
Gary Bowman
This paper integrates work on institutional logics with that of sensemaking in the context of the scenario planning process. We explore the influence of three societal-level institutional logic struggles, as manifested within the context, content and process of a large public sector organization’s scenario development exercise. We view this as a significant opportunity to employ institutional logics to enhance our understanding of the political nature of public policy development and as an opportunity to challenge the assumptions of scenario planning as a strategy tool. Conversely, we also use the sensemaking-sensegiving activities of scenario planning to identify occasions where institutional logics …