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Full-Text Articles in Business
The Stereotypical Perception Of A Spokesperson In A Sports Advertisement, Trinity Lennon
The Stereotypical Perception Of A Spokesperson In A Sports Advertisement, Trinity Lennon
Honors Projects in Marketing
This study examines the gender role of a spokesperson and a type of sports in the "Match-Up Hypothesis." Two studies were conducted to test the effectiveness of sports advertisements for a gym membership: in a 2x2x2 experiment, the gender of the spokesperson, a type of sports, and the gender of the consumer are manipulated. Results indicated that females have a higher expectation of improvement when the gender of the endorser does not match the sport (Breaking the Glass Ceiling Effect). In contrast, males have a higher expectation of improvement when the gender matches the sport.
Actual Vs. Perceived Value Of Players Of The National Basketball Association, Stephen Righini
Actual Vs. Perceived Value Of Players Of The National Basketball Association, Stephen Righini
Honors Projects in Mathematics
Over the past few decades the media has played an increasingly large role in shaping how player effectiveness in the National Basketball Association (NBA) is perceived. Several factors have caused fans, announcers, and even NBA team management to have unintentional bias toward certain players. This study aims to utilize various formulas created by NBA statisticians, called Player Raters, to identify how efficient each NBA player actually is in comparison to the rest of the league. Data from the past 12 seasons was compiled and six Player Raters were used to place values on every NBA player since the 2000-2001 season. …
Who Is The American League Mvp On A Per Dollar Basis?, Patrick Decker
Who Is The American League Mvp On A Per Dollar Basis?, Patrick Decker
Honors Projects in Mathematics
This study will look at the value of MLB players in the American League on a per dollar basis. It will be based on the 2011 statistics and will use a linear regression model to create a value for each player. The value will be based on a variety of statistics based upon position. For all players: age, team wins, and years in the league will be accounted for. For field players: games played, hits, runs, doubles, triples, home runs, runs batted in, walks, strike outs, stolen bases, on base percentage, slugging percentage, fielding percentage and errors will be accounted …
Cost Of Winning: What Contributing Factors Play The Most Significant Roles In Increasing The Winning Percentage Of A Major League Baseball Team?, Patrick Tartaro
Cost Of Winning: What Contributing Factors Play The Most Significant Roles In Increasing The Winning Percentage Of A Major League Baseball Team?, Patrick Tartaro
Honors Projects in Finance
Over the past decade, discussions of competition disparity in Major League Baseball have been brought to the forefront of many debates regarding the sport. The belief that "large market" teams such as the New York Yankees buy their championships through acquiring star talent at high prices has become a common belief of many followers of the game. This research will answer the pressing question, "What are the most significant factors that correlate to a Major League Baseball Team’s winning percentage?”. I used stepwise regression to identify factors significantly related to winning percentage. Interestingly enough, payroll is not a significant factor …