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Articles 1 - 30 of 41
Full-Text Articles in Business
Title Ix Compliance: A Comparison Of Division I Equality, Jacqueline Leake
Title Ix Compliance: A Comparison Of Division I Equality, Jacqueline Leake
Honors Theses
The passage of Title IX of the Education Amendments of 1972 has had a significant impact on college athletics. However, there is still a large disparity between opportunities offered for men and women. This study determined the true gender equality within Division I athletics. Inequalities were assessed in the areas of athletic participation, athletically related student aid, recruiting expenses, and total expenses. Data from these areas were gathered from the Equity in Athletics Disclosure Analysis Cutting Tool. Ratios and the difference between the ideal and current values were calculated for each category. Institutions were ranked in each category, as well …
The Effects Of A Goal-Setting Program On Cognitive And Somatic State Anxiety, State Self-Confidence, And Performance Of High School Swimmers, Jasmine R. Millan
The Effects Of A Goal-Setting Program On Cognitive And Somatic State Anxiety, State Self-Confidence, And Performance Of High School Swimmers, Jasmine R. Millan
Graduate Theses
The purpose of this study was to determine the effects of a staggered approach, season long goal-setting training program on the state self-confidence, cognitive anxiety, somatic anxiety, and performance of high school female swimmers. It was hypothesized that the use of a goal-setting training program would result in the swimmers having higher state self-confidence, lower cognitive state anxiety, lower somatic state anxiety, and improved performance. Results indicated that participation in a ten week goal-setting training program successfully helped high school female swimmers achieve higher state self- confidence, lower cognitive state anxiety, lower somatic state anxiety, and improved performance.
Comparing Division Ia Scholarship And Non-Scholarship Student-Athletes: A Discriminant Analysis Of Academic Performance, Lisa Melanie Rubin
Comparing Division Ia Scholarship And Non-Scholarship Student-Athletes: A Discriminant Analysis Of Academic Performance, Lisa Melanie Rubin
UNLV Theses, Dissertations, Professional Papers, and Capstones
Many research studies have examined the academic performance and graduation rates of college student-athletes. The limited focus on scholarship student-athletes has overlooked the majority of NCAA student-athletes, those participating in collegiate athletic programs without athletic scholarships. Therefore, this study contributes to a gap in the literature about non-scholarship student-athletes. The following dissertation examined the academic performance, time-to-degree, and demographic and profile characteristics of Division IA scholarship and non-scholarship student-athletes. The theoretical framework for this study was work motivation viewing athletic scholarships as extrinsic rewards. The researcher applied descriptive discriminant analysis utilizing secondary data to compare scholarship and non-scholarship student-athletes across …
Division I Student-Athlete Degree Choice Assessment, Tony Terrell
Division I Student-Athlete Degree Choice Assessment, Tony Terrell
UNLV Theses, Dissertations, Professional Papers, and Capstones
Though the NCAA has established rules that require student-athletes to complete their college degree in an expeditious manner, the 40/60/80% rule may impinge on student-athlete academic decisions (i.e., degree choice).Yet limited empirical data exist regarding the nature and prevalence of student-athlete degree impingement. The purpose of this study was to develop and validate the Student-Athlete Degree Choice Questionnaire (SA-DCQ). The SA-DCQ assesses factors that influence Division I student-athletes' degree choice. An initial 40 item, 4 component SA-DCQ instrument was piloted with 170 Division I student-athletes. In order to develop scales, Principal Components Analysis (PCA) was conducted. PCA results yielded 13 …
A Positive Approach: Training Coaches To Build A Positive Motivational Climate, J. Spencer John
A Positive Approach: Training Coaches To Build A Positive Motivational Climate, J. Spencer John
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this paper is to develop a training program for youth sport coaches focusing on a positive motivational climate, with an intended outcome to increase intrinsic motivation in youth sport participants. The coaching workshops that are available today tend to focus on teaching the fundamentals of the sport; while largely ignoring the motivational side of coaching. Pop Warner Football is the largest youth football league in the country, they have a large coach training program that focuses on drills and skill development, but fails to address positive motivation. Providing youth sport organizations with a training program that adds …
A Social Media Plan For The Ultimate Fighting Championship, Matthew Radmanovich
A Social Media Plan For The Ultimate Fighting Championship, Matthew Radmanovich
UNLV Theses, Dissertations, Professional Papers, and Capstones
Social media has revolutionized marketing and communication and has changed the way many organizations do business. In sports, it has facilitated fans getting closer to the action while allowing management to be strategic and more efficient with finite amount of resources. It has allowed sports to get in the business of “relationship marketing” (Gronroos, 2004). That is, when a game ends or a season comes to a close, social media allows for the fostering of long term relationships and continues to build a sense of community. The marriage of social media and relationship marketing cannot be overlooked. Whereas 30 years …
Parental Role In Encouraging Sport Participation In Females, Jaime L. Berthold
Parental Role In Encouraging Sport Participation In Females, Jaime L. Berthold
Sport Management Undergraduate
Although still askew compared to male rates, female participation rates in sports have gone up since the introduction of Title IX in 1972. A plethora of research has been done to identify the various factors as to why females play sport, parental influence being a common social aspect. Research is lacking, however, in exploring the types of parental influence, specifically based on the gender of the parent. By surveying students at St. John Fisher College, this study examines the support/modeling roles commonly associated with the gender of the parent in regards to influencing their children to participate in sport. Results …
Acculturation Influences Of Sport Media On Hispanic-Americans, Stephen J. Zasucha Jr.
Acculturation Influences Of Sport Media On Hispanic-Americans, Stephen J. Zasucha Jr.
Sport Management Undergraduate
This research aimed to discover whether or not the largest sport media corporation in the United States; ESPN, promotes acculturation for Hispanic Americans to enter into Americanized sport culture through its Spanish-language magazine publication of ESPN Deportes. The content analysis examined the covers of both ESPN Deportes and ESPN The Magazine from the 2011-year, using the English version of ESPN The Magazine as a base. The total population of Hispanics within the United States totals 50,477,594 making it the largest minority demographic in the nation. Unfortunately for marketers the Hispanic population is not homogenous and differences in consumption patterns can …
How The West Was Won: Why The University Of Missouri Should Be In The Sec West, Brandon Vernon
How The West Was Won: Why The University Of Missouri Should Be In The Sec West, Brandon Vernon
Finance Undergraduate Honors Theses
This paper will outline the author’s reasoning behind why he believes the University of Missouri should be incorporated in the Southeastern Conference’s West division, as opposed to the East division. The author begins by giving a brief history detailing why the University of Missouri was pressed into making a decision to leave their current conference, the Big 12, and look for new membership. This will then parlay into a discussion of the decision for Missouri’s new conference to place them into the East division, a mistake in the author’s opinion. The original decision to place Missouri in the SEC East …
A Rehabilitation Manual For Recovering Athletes With Glenoid Labral Tears, Haley Long
A Rehabilitation Manual For Recovering Athletes With Glenoid Labral Tears, Haley Long
Graduate Theses
No abstract provided.
The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine
The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine
Graduate Theses and Dissertations
This study examined the perception of professional athletes in local and neutral media markets. The purpose of the study was to determine how people in Philadelphia and people in Arkansas feel toward the Philadelphia Eagles' Nnamdi Asomugha. It was expected that the study's participants in Philadelphia would feel more positively toward Asomugha and would be more aware of his off-the-field contributions. Additionally, it was expected that there would be a positive relationship between team identification level and both positive feelings toward Asomugha and awareness of his efforts away from the field. Finally, it was anticipated that participants near Philadelphia would …
Understanding Social Media Use And Its Marketing Implications, David Malerk
Understanding Social Media Use And Its Marketing Implications, David Malerk
Sport Management Undergraduate
Social media has become an integral part in the communication process in today’s society. Research has found that social media’s unique characteristics allow sport organizations to meet the many wants of their fans. Eight total professional organizations from the professional and collegiate level were interviewed to answer the research question, to what extent are organizations utilizing social media? This study shows that organizations use social media more specific to their professional level. Professional sport organizations use social media more for their marketing efforts, as collegiate organizations primarily use it for public relations.
Relationship Of Facebook Usage To Team Identification, Caitlin Moyer
Relationship Of Facebook Usage To Team Identification, Caitlin Moyer
Master's Theses (2009 -)
This study examines the relationship of Facebook usage with sports team identification using Wann's (2006c) "Team Identification-Social Psychological Health Model" to help identify individuals' needs, or motives, for connecting with the team via Facebook as well as with the team itself. To the extent that the team's Facebook presence is believed to fulfill certain needs for an individual, connecting with a team via Facebook was expected to result in higher levels of team identification with that team. Thus, by determining the uses and gratifications that individuals glean from connecting with the team via the social networking site, marketers may be …
Head Coaching Motivation Of Millennial Generation Female Assistant Coaches, Erin Morris
Head Coaching Motivation Of Millennial Generation Female Assistant Coaches, Erin Morris
All Theses
Title IX facilitated an increase in the number of female athletes in the United States. However, the rate of female coaches of women's teams has declined since Title IX's passage in 1972, currently only 43% of women's teams are coached by women. Previous research has explored barriers to coaching for women, but limited research has looked at women's intent to coach. The purpose of this study was to examine what influences millennial generation, Division I Football Bowl Subdivision, female assistant coaches' decision to pursue careers as head coaches.
This study was grounded in feminist standpoint theory as the goal was …
Marketing Pastimes: Comparing The Brand Strengths Of Real Madrid & The New York Yankees, Colin Wilson Powers
Marketing Pastimes: Comparing The Brand Strengths Of Real Madrid & The New York Yankees, Colin Wilson Powers
Honors Capstone Projects - All
In March of 2012, Forbes Magazine ranked the most valuable brands in all of sports. Trailing only Manchester United’s $2.235 billion valuation, the next most valuable franchises are Spain’s Real Madrid of La Liga BBVA, and Major League Baseball’s New York Yankees. As the two of the three most dominant brands in all of sports, Real Madrid and the New York Yankees are frequently mentioned in the same context as one another, but rarely discussed through more extensive market research comparing their brand management strategies. By utilizing Kevin Keller’s acclaimed Customer-Based Brand Equity model, the relative strength of the brands …
Predicting Expenditure Patterns Based On Motivations To Travel For Active Sport Tourists, Chris Brown
Predicting Expenditure Patterns Based On Motivations To Travel For Active Sport Tourists, Chris Brown
UNLV Theses, Dissertations, Professional Papers, and Capstones
The present study continued the line of research into general tourism motivations and expenditures by further expanding the scope into active sport tourists traveling to participate in a specific sport. In completing this research, a broad range of travel, expenditure, and motivational factors were considered. In addition, multiple regression was utilized to answer the proposed research question in an attempt to achieve a more comprehensive understanding of active sport tourists' motivations for travel and their subsequent expenditures.
Celebrity Athlete Endorser Effectiveness: Construction And Validation Of A Scale, Theodore Byrne Peetz
Celebrity Athlete Endorser Effectiveness: Construction And Validation Of A Scale, Theodore Byrne Peetz
UNLV Theses, Dissertations, Professional Papers, and Capstones
The use of celebrity athletes as endorsers has become a popular marketing strategy. Celebrity athletes are often used to endorse products because it is believed they positively impact brand attitudes (Friedman & Friedman, 1979; Kamins, et. al., 1989; Till, Stanley, Priluck, 2008) and fostering brand loyalty (Bush, et. al., 2004). In addition, celebrity athletes are used to help a company differentiate their products and build instant name recognition (Henriks, 1996). This dissertation explored factors associated with celebrity endorser effectiveness. The conceptual framework for this study was grounded by the Source Credibility Model (Hovland, Janis, & Kelley, 1953; Hovland & Weiss, …
The Look Of The Line: An Empirical Investigation Of The Impacts Of Facial Symmetry On Salary Levels Of Offensive Linemen In The Nfl, Kristen Wampole
The Look Of The Line: An Empirical Investigation Of The Impacts Of Facial Symmetry On Salary Levels Of Offensive Linemen In The Nfl, Kristen Wampole
Business and Economics Honors Papers
Evaluation of a professional athlete's performance for the purposes of compensation determination is difficult, especially when decision making may not follow the expected "instrumental rationality." This paper will look to examine the factors, both productive and non-productive, impacting an Offensive Lineman's salary in the NFL. The purpose of this study is to determine whether an offensive lineman's salary is based on productive characteristics adhering to instrumental rationality, or whether the influence of non-productive characteristics influence salary as ultimately determined by team management. Results indicate that players within the tackle position with earning salaries in the seventy-fifth percentile gain additional benefits …
Assessing Major League Soccer's Efficiency, Chris Maxwell
Assessing Major League Soccer's Efficiency, Chris Maxwell
Sport Management Undergraduate
Since the North American Soccer League dissolved in 1984, there was no longer a prominent professional soccer league in North America until Major League Soccer was founded in 1996. Previous research on MLS efficiency was last recorded after the 2000 season, leaving a ten-year gap. This research revisits MLS efficiency for the 2010 season through a formula based on percentages against averages of each team for all tested elements. The factors used to compute efficiency are absolute attendance, television viewership, points awarded, and total team salary. Efficiency scores are then further analyzed for anomalies. In contrast to previous research, the …
Athlete Endorsements: Effects On College Students, Cory Mcallister
Athlete Endorsements: Effects On College Students, Cory Mcallister
Sport Management Undergraduate
Celebrities have been used as endorsements for years and have often been heralded as the best way for a company to sell their product through advertisements. Professional athletes are known around the globe as the most recognizable celebrities. Numerous studies have been completed in order to find the effects that athlete endorsements have on consumer spending. These studies have discovered changes in purchasing behaviors based on youth, gender, race and geographic location. Yet, there are limited sources that explain the effects on college students and their purchasing intentions. A sample of St. John Fisher College students was used to examine …
American League East Draft Tendencies, Tim Sylvester
American League East Draft Tendencies, Tim Sylvester
Sport Management Undergraduate
This study examined the drafting practices of teams in the American League East Division and the business implications that correspond to these results. Each team has their own drafting strategy and by analyzing this you will gain a better understanding as to why certain decisions are made. The research explored the relationship between teams in the American League East with regards to when and how to draft players. To answer this question an analysis of each of these five team’s draft picks from 1998-2007 was completed by comparing each draftee by point of entry and round drafted in. The results …
The Way Consumers View Male And Female Athletes, Kayla M. Kent
The Way Consumers View Male And Female Athletes, Kayla M. Kent
Sport Management Undergraduate
American society has created separate and unequal gender roles for men and women. It logically follows that male and female athletes also receive unequal treatment. This inequity has been shown in the quantity of media coverage each receives as well as the consumption patterns of the general public. Using a survey method, this study sought to uncover responses of consumers when presented with four different types of images of athletes. Results indicated that for image conditions of athletic competence and sexy, male and female respondents showed distinct behavioral differences. Adjective descriptors of athlete images also revealed significant insights into how …
Female Athletes In The Media, Christopher J. Maley
Female Athletes In The Media, Christopher J. Maley
Sport Management Undergraduate
Within the arena of sport, there is a common belief that female athletes are inferior and incapable athletes. The media plays a role in reinforcing this stereotype. This study examines the article patterns of female athletes in Time magazine from 2007 to 2009. The study will inspect the length and content of articles in every issue distributed in this time frame to see if these athletes are given appropriate exposure. If past research indicates future findings, the sample will show that female athletes are seen less for their athletic accomplishments and more for their off-the-field endeavors. Furthermore, the athletes that …
The Importance Of Financial Management For Professional Athletes And The Prevention Of Bankruptcy, Christopher Danowski
The Importance Of Financial Management For Professional Athletes And The Prevention Of Bankruptcy, Christopher Danowski
Sport Management Undergraduate
This research explores the importance of financial management and fiscal responsibility for professional athletes. Professional athletes within the four major leagues earn a salary above six-figures, yet a previous report has suggested that over 78% of professional athletes within two years of retirement experience financial distress or file bankruptcy. Professional athletes earn large amounts of money over a short career span, which averages around 5 years or less where upon retirement, it is a drastic change socially and mentally for these athletes which a lot of them are not prepared for. Agents and financial advisors believe athletes’ bankruptcies are completely …
The Effect Alternate Player Efficiency Rating Has On Nba Franchises Regarding Winning And Individual Value To An Organization, Anthony Van Curen
The Effect Alternate Player Efficiency Rating Has On Nba Franchises Regarding Winning And Individual Value To An Organization, Anthony Van Curen
Sport Management Undergraduate
For NBA organizations, it can be argued that success is measured in terms of wins and championships. There are major emphases placed on the demand for “superstar” players and the ability to score. Both of which are assumed to be a player’s value to their respective organization. However, this study will attempt to show that scoring alone cannot measure success. The research uses statistics from the 2008-2011 seasons that can be used to measure success through aspects such as efficiency, productivity, value and wins a player contributes to their organization. The analysis shows there is a correlation between those factors …
Understanding Professional Sport Organizations Use Of Facebook, Marc Mancini
Understanding Professional Sport Organizations Use Of Facebook, Marc Mancini
Sport Management Undergraduate
Facebook has rapidly grown since its inception in 2004. Due to this the purpose of this study is to find out what sport organizations are doing to interact with fans on their Facebook pages. Content analysis was performed to place 930 Facebook posts by sport organizations into one of four categories: interactivity, diversion, content, and promotional (Table-1). This research is important because social media is a growing industry. The study of NFL teams concluded 49% Content, 33% Interactivity, 11% Diversion, and 8% Promotional. The study of NHL teams concluded 35% Content, 17% Interactivity, 34% Diversion, and 14% Promotional.
Rookie Contracts In The Nfl, Brian Shuman
Rookie Contracts In The Nfl, Brian Shuman
Sport Management Undergraduate
One of the most analyzed and crucial aspects of the National Football League is the annual draft held every April. The contracts received by rookies each year has been steadily increasing, and the hopes of a franchise can sometimes lie in the success these rookies have, making the draft process increasingly difficult for franchises. The aim of this paper was to discover what factors teams use in drafting a player and determining their starting rookie salary. Factors that were analyzed include race, market size, player specialization and even attendance. The analysis of the research done attempted to find trends that …
Fan Safety At Sports Facilities, Benjamin G. Ward
Fan Safety At Sports Facilities, Benjamin G. Ward
Sport Management Undergraduate
Accidents involving fans occur at sports facilities around the globe. The purpose of this research was to discover the reactions of local facility managers and their customers to fan accidents at sports venues, recommendations to address safety concerns at their sports facilities, opinions of customers expressed to their facility managers regarding possible installation of additional safety measures as related to the fan experience at sports events, and opinions of facility managers to the possible elimination of the assumption of risk or “baseball” rule. Baseball is the sport with the most reported fan accidents at their stadiums but other sports have …
Service Quality Determinants Of College Students Attending A Live Sporting Event, Stephen N. Gonzalez
Service Quality Determinants Of College Students Attending A Live Sporting Event, Stephen N. Gonzalez
Sport Management Undergraduate
Service quality can be defined as striving to make every interaction with a consumer a quality encounter, and has steadily become an important facet of the experience of attending a live sporting event. While many studies have been done to examine how consumers determine quality of service, little research has focused on college aged students. This study was done using Michael Brady’s hierarchical framework of service quality determinants applied to college students age 18-24. Results indicated that determinants of service quality change as college students grow older, it identified that interaction quality was the primary determinant for this age group, …
Sports Illustrated Coverage Of Player Arrests In Sports, Jacob P. Quinn
Sports Illustrated Coverage Of Player Arrests In Sports, Jacob P. Quinn
Sport Management Undergraduate
There are numerous studies that exist which discuss the issue of race along with media coverage. This issue exists as studies often find that the coverage of white athletes is significantly different than that of black athletes. Many of these previous studies are centered around the main concept of the Critical Race Theory. This study went more in depth with this theory and examined if the specific coverage of player arrests differed by race. A content analysis was performed that looked at the featured articles from Sports Illustrated dealing with player arrests over a three year period from 2008 to …